They don't under any circumstances WANT a cross-platform BBM.
BBM is the one killer-app keeping people using blackberries due to the network effect.
The only reason I still have a blackberry is because friends and family in far off countries also have them, and vice-versa - we cna talk to each other freely and easily on the run. BBM is really good at this.
We would all have to switch to something new, and just as reliable, at the same time to make jumping platforms viable.
As soon as there is something that works as well as BBM that's cross platform, lots of people will jump ship as soon as they are able, as long as they can reach their BBM friends (who will eventually jump ship too)
I hear this a lot about BBM, although I've never used it. I think you're right, of course, about them not wanting a cross-platform version. I just wondered if there was something other than a lawsuit they could have done, since a lawsuit seems so ill-fated from a PR angle... Android and iOS are going to continue eating their lunch whether Kik exists or not.
BBM is the one killer-app keeping people using blackberries due to the network effect.
The only reason I still have a blackberry is because friends and family in far off countries also have them, and vice-versa - we cna talk to each other freely and easily on the run. BBM is really good at this. We would all have to switch to something new, and just as reliable, at the same time to make jumping platforms viable.
As soon as there is something that works as well as BBM that's cross platform, lots of people will jump ship as soon as they are able, as long as they can reach their BBM friends (who will eventually jump ship too)