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This question comes up quite often. I'm with you insofar as I also prefer a good vegetarian* product, but tbh, in my experience, almost every vegetarian burger (for example) one encounters day-to-day is in no way trying to "be" meat. Falafel patties, beetroot patties, sweetcorn patties, whole portobello mushrooms as patties, etc. I'd say the added diversity added by faux-meat products is not harmful.

* I'd like to say I prefer a good vegan/vegetarian product, but I have struggled to find vegan (egg-free/dairy-free) food I really love.




Yeah I think those kind of alternatives are fine, since they don't really try to push "its just like meat!!" message, they all have distinct flavours.


Well, what I was really trying to say is—I don't really mind the "it's just like meat!!" products. I may personally prefer the "it's just vegetables" products, but having more options is fine.




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