Thank you. That's a great way to put it. I also liked when someone recently described it as an "anti-technology". Why is it often easy to describe something in terms of what it's not?

Because people think in terms of responding to stimulus. It is a lot easier to see pain points and to say, "I don't like that" because the problem is concrete. To describe something in terms of what you want, you've got to do the work of imagining something new -- and thats hard.