Note: I do SEO as part of my job, so I know a few tools that can look through this. Google keyword checker gives 590 searches a month for that phrase, so it's not too competitive. I'm sure he ranks for a lot of these tail phrases though.
A lot of his juice comes from every page (seems to be over 10,000 according to Yahoo Site Explorer) on his site linking with good anchor text to every other page. The fact that he ranks so low (on my Google he's number 6 or so) even with this on such an easy term shows something, doesn't it?
A lot of his juice comes from every page (seems to be over 10,000 according to Yahoo Site Explorer) on his site linking with good anchor text to every other page. The fact that he ranks so low (on my Google he's number 6 or so) even with this on such an easy term shows something, doesn't it?