Right, this is how I think about it. For the most part, when people ignore you or are apathetic to what you’re doing, it’s not because they have any negative feeings toward you or your creation, but because they are busy and self-absorbed (like all of us), and are likely bombarded by ads and pitches from all angles. Plus everyone is already using 20 saas tools and has 100 books on their reading list and replies to 50 emails per day and so on. Our attention is extremely over-saturated.
Being is this state creates a strong bias against even considering adding another new thing to the pile, so the bar is just very high to get a typical person to care. That’s why it’s better to not seek out typical people in the beginning, but early adopter types who actually like trying all the new things.
Being is this state creates a strong bias against even considering adding another new thing to the pile, so the bar is just very high to get a typical person to care. That’s why it’s better to not seek out typical people in the beginning, but early adopter types who actually like trying all the new things.