This is a great strategy, well argued, well reasoned, but it's, to quote the article, 'so 2007'. Single function is great if you're trying to appeal to business people who have no other need than email, but that's becoming increasingly rare.
I would happily trade all the crappy extra features on my Bold 9700 for bulletproof durability, push email faster than outlook, and a glitch-free interface (all of which it fails on at the moment). But the minute our IT department starts supporting iPhone I'll be dropping my Bold.
Consumer smartphones (iPhone/Android) have become a 'good enough' enterprise phones. No they don't email as quickly and don't sync quite perfectly, but neither does RIM. And even if RIM does get that extra 10% of convenience from email, it still won't be worth losing every other app I use. In addition to email I want maps, calendar, dictionary, news, books, music, and games. What do you think is more likely: will iPhone get better at email, or will RIM get better at... everything else?
Our new class of analysts are all dual-wielding iPhones and BB's, and everyone is waiting for IT to start supporting iPhone so we can finally drop RIM. Will email be as fluid, easy, or quick? Probably not. But it'll be good enough, and I can stop carrying this single-function brick around.
I would happily trade all the crappy extra features on my Bold 9700 for bulletproof durability, push email faster than outlook, and a glitch-free interface (all of which it fails on at the moment). But the minute our IT department starts supporting iPhone I'll be dropping my Bold.
Consumer smartphones (iPhone/Android) have become a 'good enough' enterprise phones. No they don't email as quickly and don't sync quite perfectly, but neither does RIM. And even if RIM does get that extra 10% of convenience from email, it still won't be worth losing every other app I use. In addition to email I want maps, calendar, dictionary, news, books, music, and games. What do you think is more likely: will iPhone get better at email, or will RIM get better at... everything else?
Our new class of analysts are all dual-wielding iPhones and BB's, and everyone is waiting for IT to start supporting iPhone so we can finally drop RIM. Will email be as fluid, easy, or quick? Probably not. But it'll be good enough, and I can stop carrying this single-function brick around.