> "If you're dead-set on developers as your market, there are a ton of folks who still use svn with a gui because "no good git guis exist". These are the non-power-users of version control."
Look at all the unanswered questions in Google results for how to integrate Mercurial or Git into Coda.
This class of developer is looking for tools between Dreamweaver and curl -- arguably, most developers.
Turning your tool into a plugin or add-on to some existing editors would garner a lot of them, with those editors' sites serving as a marketing platform too.
