That aspect never occurred to me since their stated value proposition was always super cheap last minute deals. But their prices were never particularly great so it kind of failed at that one job. If it had been positioned more of a super-simple Uber for hotel rooms then maybe I would’ve approached it from a different angle and not been so disappointed.
Anecdotally - I've always gotten excellent deals in the Bay Area and I've used HT there a lot. It usually gets me prices about 15-20% less than what I'd get via the traditional booking sites. What makes you say it failed at its one job?
