I am familiar with the expression "no publicity is bad publicity" but... honestly pushing your product in these sorts of swill advertising venues seems like it's in danger of building up customer distrust and anger.
Yea still... "Try our product because we're great and we'll annoy the crap out of you until you do" might be a good way to mind-worm the advertising into someone but it doesn't exactly engender good will.
It's like one of those companies that feels the right to force a full page ad on websites that needs to stay up for x seconds, or requires some special user interaction. It is (very unfortunately) effective and making people remember your brand but people hate you for it.