Just wait until they start adding cameras that detect whether you're actually looking at the commercial or not, and pause the commercial when you're not paying attention.
I'd link to the relevant Black Mirror episode, but I'm sure we've all seen it.
Ha, "pause the video"... What you meant to say was "pause the video and gas".
> Dear <CUSTOMER NAME>,
> Your gas filling experience has been subsidized by our advertising partners (though of course the price went up 10% because we have to build tech to support this), as a result we are currently unable to supply gasoline while the pump based advertising is not being observed. You may contact your local gas station attendant but sadly due to our desire to comply with <HIPAA/other unrelated regulation> they will be unable to abort the ad servicing. Please be aware that the Terms of Service for this pump may change without warning and that by using our gas pump you have agreed to purchase at least one item featured in the advertising roll - failure to do so will be considered a breach of contract and may result in a fine of up to $100,000.
> Here at Friendly Gas we're all about maximizing the value to the customer!
> Thank you for your service,
> John Smith, Friendly Gas CEO
And... it might be a bit hard to enforce the breach of contract portion, but pretty sure everything else in that is legal in today's world.
I'd link to the relevant Black Mirror episode, but I'm sure we've all seen it.