> The only system I've seen where the cost of a chargeback is on the bank instead of the merchant is if the merchant has setup 3D-Secure/Verified by Visa...
Verified By Visa is a nightmare, and was killing conversion rates by up to 60%. [1] I'm not sure if it's still the case, but when it first came out Amazon refused to integrate it.
Yes, that was definitely also part of the calculation. We expected clients would not use it, because every extra step destroys conversation rates, but we wanted to at least provide the option.
... But even providing the option was a non-starter, because of how many different banks had completely broken systems. We ended up ditching the feature entirely.
Verified By Visa is a nightmare, and was killing conversion rates by up to 60%. [1] I'm not sure if it's still the case, but when it first came out Amazon refused to integrate it.
[1] https://econsultancy.com/verified-by-visa-a-conversion-rate-...