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So, perhaps it's me, but why do folks care about the number on the part? It's all marketing. Why does it matter? What matters is performance, right?



Software is versioned in numerical order which is pretty intuitive. At a glance it's clear which versions are minor updates, and which are major.

Cars are versioned by year/model, which again makes it pretty clear to understand minor/major updates. Sometimes significant updates are introduced in a model year, but generally the core features remain the same and it could still be considered an upgrade to that model.

Without a clear and intuitive versioning scheme it can be confusing and time consuming to make sense of a product line. And that gets frustrating if it keeps changing.


>Cars are versioned by year/model, which again makes it pretty clear to understand minor/major updates. Sometimes significant updates are introduced in a model year, but generally the core features remain the same and it could still be considered an upgrade to that model.

Tesla managed to break this trend massively, which proves a problem for things like insurance. The feature set on (say) the January 2014 Model S is very different from the December 2014 Model S, even though they technically share the same "year".


Tesla didn't break this any more than any other car manufacturer. The model year hasn't been tied to the manufacture year for a long time. See https://www.autotrader.com/car-news/why-doesnt-cars-model-ye... for instance.


I think the difference is more "model year no longer reliably indicates feature set", not "model year no longer indicates date of manufacture."

This may make finding and pricing spare parts difficult, or categorizing safety and performance metrics.


> Without a clear and intuitive versioning scheme it can be confusing and time consuming to make sense of a product line. And that gets frustrating if it keeps changing.

This is a case of Nvidia working with that sentiment rather than against it.

They were roasted by review sites previously for co-mingling architectures in the same numbering generation. So this time, they didn't.

TU106 was far too big of a chip to die-harvest low enough for a true volume x60 budget part.

Add in all the non-graphics acceleration hardware that needed to be cut to hit price and... Nvidia didn't feel this could be called an RTX 20xx part.

The 16xx is awkward, but it's the least bad choice.


> Cars are versioned by year/model

Just look at BMW or Porsche. Their numbering systems are just as obtuse as GPUs.


BMW went that way very recently. It wasn't that long ago that their model numbers were very much explicit. A 328i was a 3-series chassis with a 2.8 liter. The i and d stood for fuel-injected and diesel respectively.


Well it still makes sense to some extent. i and d still mean petrol and diesel, with e for hybrid joining the ranks lately. But in general x1x(say 116d or 114i) are entry level engines, x2x(320d) are mid-tier and x3x(430d) x4x(240i) are higher end, more powerful engines.


That was fine back in the day when there was a correlation between engine size and performance.

Since they started strapping turbochargers to everything down to 1.0l, the engine size comparison has become less important. If anything my 3.0l car is seen as a negative because of the higher fuel consumption.

The manufacturers are just trying to walk a fine line.


No one does semantic versioning for hardware products (at least consistently), but maybe they should.


It's apple and oranges. Adobe doesn't release 5 versions of photoshop every year with different performance levels.


It makes it hard to know what I'm buying if I can't put it in a mental hierarchy.


I agree that it's not totally obvious to new customers, but it's also no that hard: within a generation, the relative performance of the cards corresponds to the order of model numbers. "ti" cards are more powerful than non-"ti".

Between generations, the whole line moves up something like one level of performance, so an (X)70 should be compared against an (X-1)80 and so on.

It's not the simplest thing, but I think most people will do research once the first time they buy a GPU, and then you have your mental model from then on.


No, the mental model I have from the 90's and the 00's doesn't help me in picking up a graphic card.

No worries though, I decided to settle on integrated Intel GPU. Good enough for 2 years old games.


Because it’s nice to be able to have some idea of what the product is without having to dig into a bunch of tech specs.


By naming it 1660 instead of 2050, there is a lot more distance between the RTX/tensor core enabled products and those that are not.

So a win?


Because it’s easy to compare X110 > X109.

Or if there’s a grouping like GP describes, you can quickly ascertain which model is the one you want.


> Because it’s easy to compare X110 > X109.

That's true, but how does it help you as a customer? Wouldn't you need to know what you needed? What is the benefit of buying an X110 over an X109?

https://dilbert.com/strip/2002-06-11

I don't like "it's just a number" schemes, because they look like transparent attempts to get you to buy something for no reason. What's the difference between 3G and 4G? Well, they changed the number. Does that mean anything? How would you know?


Which may not be the model marketing wants you to want.




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