What do you think is the difference in the companies that lose trust and that keep it?

Would you agree with this idea: the companies that keep trust figure out a business incentive that aligns with keeping it?

for example - HackerNews wants the best content to attract smart people to apply to YCombinator, which is where they make money - Wikipedia is a nonprofit, relying on happy users and foundations to donate - Craigslist is effectively a Public Benefit Corporation; They have a noncorporate noncommercial ethos as a closely held entity, and choose not to profit maximize

What do you think Glassdoor should do to align their business with having accurate and trusted reviews?