Surprised to see a search marketing firm using Medium for its blog. Most of the feedback on HN is that you shouldn’t do this. Why do you stick with Medium?
My guess would be that they have so much SEO juice, that losing some traffic to Medium for their blog doesn't matter. Their core audience is probably immersed by the time they read their content, and in addition to their strong reputation/WoM where they host their blog is a non issue. Maybe they also believe a lot of savvy people searching SEO content arent googling and picking up the same blogspam that exists when you search these types of topics.
the topic that I'm covering in the article doesn't have any "search volume..." I mean people aren't looking in google for "how to grow SaaS while ignoring conventional startup advice"..
And Medium has their "recommendation engine" that exposes my article to more and more people if the engagement level is high.
That's why this post is on Medium and not on our own blog ¯\_(ツ)_/¯
