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Meat-free 'Impossible Burger 2.0' tastes even closer to the real deal (engadget.com)
390 points by alangpierce on Jan 8, 2019 | hide | past | favorite | 525 comments



Congrats to that team for building a great product. I hope they see a lot of success. Long term, I hope plant based meat alternatives become commoditized. If there are a bunch of alternatives that taste just as good and importantly are cheaper than meat, most people will switch. That's a huge win for the environment (and also animal rights), and I can't wait to see it happen.


When compared to meat there is almost no doubt that Impossible is better for the environment.

Impossible has an environmental mission first.

Checkout the sustainability report from 2017 http://www.ift.org/~/media/Food%20Technology/Weekly/IF_Susta...

Or the update from 2018 https://impossiblefoods.com/if-pr/2018-Impact-Update/


At least mention that you work for the company.


Your right I should have included the disclaimer that I previously worked there.


> I should have included the disclaimer that I previously worked there

Or perhaps a disclosure. A disclaimer is sort of the opposite:

"I believe X about company Y. Disclosure: I work(ed) there, so could be biased."

"I believe X about company Y. Disclaimer: I have never worked there, so could be completely wrong."


good to know for this non native speaker. thank you


Why is it his right?


It looks like a typo. "You're right" was intended, not "Your right".


Because his left is currently indisposed, of course!


Why "no doubt"? What's your basis for that?

I'm no expert, but I expect land is different in different places. There are different sources of feed. Someone changes a supplier or a farming practice, and it changes a number in a spreadsheet, and you'll get a different answer.

Accounting gets complicated enough with money. When you're doing science it's much more difficult.

This sounds like the sort of thing that scientists and economists can debate for decades. I'm certainly not going to trust some unsourced numbers in a press release.


The burger is made primarily from Soy. Soy accounts for 2/3 of global protein feed. Humans eating directly from livestock's primary food source is likely to be much more efficient at a global scale.


Where did you get soy is the primary food source for cattle?

This article recommends no more than 20% soy in cattle’s diet. The article is from last year. [1]

>Researchers have found that when the oil content of the ration exceeds 7 percent, it can be toxic to the microbes in the cattle’s rumen and decrease digestibility. Too much oil in cattle rations will lead to scours (diarrhea), cessation of rumen fermentation and, eventually, death.

“Because of these limitations, the recommended upper limit of feeding would be about 20 percent of the ration,” Hoppe says. “Practical feeding levels are probably more like 2 to 3 pounds per head per day. At this low rate of supplementation, soybeans provide an excellent source of protein and energy.”

[1]https://www.drovers.com/article/soybeans-may-be-viable-cattl...


Interesting, this might be why soy is pressed for its oil before being used as cattle feed. The resulting patties are used as feed and the oil byproduct is sold.


I don’t think that’s the case.

It is not feasible for a farmer to buy feed during the lifetime of the animal. It’s the reason they have huge pastures for grazing during warm months. During winter they are usually fed hay.

All beef is grass fed period. Some are finished at the end with corn or other dense grains (your soy patties).

Here’s an article from a Meat Scientist.

https://meatscience.org/TheMeatWeEat/topics/raising-animals-...


> All beef is grass fed period. Some are finished at the end with corn or other dense grains (your soy patties).

Visit the Harrison Ranch (on I-5, south-east of SF), and see for yourself how they're treated.


I am not sure about california, but I can confirm that Texas beef is essentially all grass-fed. This is from observation and from speaking with ranchers I know. Grass-fed also has a better taste, in my opinion.


There is nowhere near enough grass to feed nearly all Texas cattle to marketable size in Texas. Nearly all commercial cattle are bred and born in Mexico from US genetic stock and transferred to the US for fattening with cattle feed because it is cheaper to breed in Mexico and feed in the US. Last I checked only about 3% of US beef was fully grass fed. So it's fully possible you know some grass fed ranchers, but it's unlikely that the second biggest export in Texas is possible without massive amounts of cattle feed. Grass fed beef tasting better is subjective but the costs associated with the process appear to dictate that to consumers it's something they are willing to pay for.


*mostly grass fed but with other supplemental feed.

Mad cow disease propagates from feeding cows the ground up bits of other infected cows.[0]

[0]https://www.fda.gov/animalveterinary/resourcesforyou/animalh...


There has been 6 cows infected with mad cow disease in the US[1] and only 4 cases in humans.[2]

[1]https://www.cdc.gov/prions/bse/bse-north-america.html

[2]https://www-m.cnn.com/2013/07/02/health/mad-cow-disease-fast...


Except when the feed is actually sheep.


It takes energy to process soya into an edible patty. It does for meat patties as well, so I am curious about the comparison (eg. a soy patty takes x Kw to make, a beef one takes y Kw).

Where I think meat has an advantage is that "we" don't need to use energy to make the patty taste good, the cow does that naturally using the feed. But a soy patty needs all sorts of things added to it and we need to use energy and water to actively process it into something edible.

If we were just eating the soya beans as we pulled them out of the ground, it would be far more sustainable. But beef tastes great right off the cow! Soya is quite bland.


You have to include all the energy that went into feeding the cow over the period of its life.


Except much beef is raised on grass. Some of that isn't even watered. This is effectively solar-based.


It's more efficient to ship grain than cattle, and most cattle still requires feed to get to market size. The whole mythos behind cattle drives was to get them to a location for slaughter and shipping. The same exact thing you said about cattle is the same as grains, except cows require more water external to the grass.Cows also require maintenance above what crops typically do as well. Ranchers are very good at what they do, however it's still a ton of work. Farming is slowly becoming significantly more automated, which is a good thing as less people are interested in becoming farmers.


Your parent is employed by Impossible Foods based on their post history.


This appears to be right. It’s a valid disclaimer to note in such a discussion.


Your right I probably should have disclosed that I previously worked there but it's fairly clear from my post history so I figured it didn't matter. ¯\_(ツ)_/¯


Now we have to go back and look at everyone’s post history in every thread?


Only if you want to argue about the person rather than about the points they are making.


> Soy accounts for 2/3 of global protein feed.

This may be the current case, but it doesn't, indeed shouldn't, be so. It just happens that in the US, CAFO's are the best (financially) way to raise beef cattle.

In any case, livestock's primary food source should never have been soy beans.


Soy contains phytoestrogens which certain populations (e.g. women pregnant with male fetuses) may be advised to reduce intake of or avoid. Something to keep in mind as meat replacements become more popular - that it may not be a one-size-fits-all solution.


I recently looked into the literature and I think the evidence is ambiguous [1] If you've found some clear evidence supporting your case, could you point me in the right direction?

[1]https://www.researchgate.net/profile/Shourong_Shi/publicatio...


Complete bogus, please abstain from spreading this misinformation. Unlike animal products which contain actual hormones active in humans plant products have an negligible effect and you would have to consume impossible amounts for the smallest of effects. Further, phytoestrogens actually benefit humans


  ...you would have to consume impossible amounts for the smallest of effects

  Further, phytoestrogens actually benefit humans
Maybe I'm not parsing things well, but these 2 statements seem contradictory.


From what I understand, the phytoestrogens take the place of real mammalian estrogen, but our bodies don't process it like real estrogen, so its actually good for men who want less estrogen. It acts almost like an estrogen blocker.

Whereas drinking cow's milk, for example, is high in estrogen because its from it comes from a large female after giving birth.


Not contradictory, but working to different ends.

"You shouldn't worry about this because phytoestrogens aren't present"

"You shouldn't worry about this because phytoestrogens are beneficial"

Both can be true at once, and support the end argument, it's just not particularly helpful or harmful if both are true at the same time.


I mean, that's true with meat, too.


The estrogen in beef is actual, mammalian estrogen. Which would you expect your body to interact most within digestion? Of course it’s going to be the stuff that’s closest to it.

The FUD being spread around soy is ridiculous.

Other nutrients that tend to be harder to find in plants than animals also tend to be more poorly absorbed than their animal counterparts. B12, iron, d, zinc, etc.


I would not expect a better reaction from actual, mammalian estrogen. It doesn't work that way with opioids: carfentanyl is a whole lot more powerful than dynorphins, enkephalins, endorphins, endomorphins and nociceptin.

Also, quantity matters. Plants might produce a lot more than mammals do.

In any case, the breast growth on males is no joke. That is just the affect on adults, who are far less susceptible than babies. However it works, soy is a serious hazard and should have the GRAS (generally recognized as safe) status removed.


It sounds like you didn't read the report or check the references on page 26.

I recommend reading this paper and coming to your own conclusion about "almost no doubt". Within sustainability science, there is little debate about the lack of efficiency to produce protein via cows.

https://journals.plos.org/plosone/article?id=10.1371/journal...


That's more impressive, and yet, as a non-expert, I still don't know how to evaluate whether the calculation is bug-free. Do you? I guess I'd have to track down all the references and build my own spreadsheet? There are some spreadsheets listed in the references, but it seems like a complicated task.

Just to nit-pick one little detail, it seems to treat all land the same: "Significant decreases in land occupation also follow from a shift away from animal-based foodstuffs. The VEG and VGN occupy 70% and 79% less land than the MUD, respectively (VEG = -63% and VGN = -74% for isocaloric diet comparison)."

But, prime farmland and grazing for grass-fed beef aren't the same, so adding them up and taking a percentage seems dubious. (I'm also skeptical of estimates with no margin of error.)

Given that no single scientific paper is definitive (you need to read the literature) I don't see how to come to a conclusion on any of this without a whole lot more work than I'm going to put into it for an online discussion.


Juse because "we can't be absolutely sure" doesn't mean the evidence doesn't point in a direction.

There doesn't seem to be ground to overwhelmingly doubt to evidence to the point where the conclusions are radically reversed.

It's a known cognitive bias (assuming you don't know what you're doing) or sophism (if you do).

See: https://www.lesswrong.com/posts/GrDqnMjhqoxiqpQPw/the-proper...


While I don't have a basis for saying the most common take on things is wrong, the way I think of this is: what's the likelihood that we'll see a new study that proves the opposite of what most non-experts (or even experts) currently believe?

In the case of nutrition, economics, and ecology, my rough answer is "rather high". (Consider Piketty and spreadsheet errors.) And answering this question combines all of them. If being right matters, I'd hedge my bets.

Most people aren't heavily invested in Impossible Foods, so bet-hedging basically means letting them do their thing and seeing how it turns out. I look forward to trying their new product.

I'm just quibbling with "no doubt". Just like being an expert in most subjects is unnecessary, being doubt-free is unnecessary for most people in most subjects, and I think most conversations would go better if the true believers (and radical cynics) backed off a bit and acknowledged uncertainty.


While I take your point that there is always some uncertainty involved sometimes it is just not that productive to reinforce doubt... otherwise we would never move forward.

Look at climate change... are we 100% certain? Of course not but there is overwhelming evidence that is just prudent to act even for the faint possibility of being wrong.

Same here... logic (how could be creating a living thing to slaughter it and eat it be more effecient than processing and eating the feed itself? That would mean raising an animal with all its (unnecessary) complexity was more efficient than our focused industrial processes...) and evidence (e.g., scientific studies and calculations) very much point to the direction that production of meat alternatives would be much more environmentally friendly (at scale).

I don’t think this is so much about “true believers” but there is simply a lot of evidence pointing in the direction that this is really something that could improve the world in many dimensions.

But you are certainly right that like any other pursuit this should be done dillegiently and with care. If you have specific criticism of some evidence that should be discussed... However, there is no need to be overly sceptic and lay bricks on the road if there is no credible evidence pointing in that direction (In this case baseline skepticism doesn’t seem to hold up against the available evidence at this point). Change will be difficult and reinforcing doubt might delay the development and roll out of viable products at high costs to environment and animals.


Until we stop wasting farmland growing crops for cows their is zero difference between crop land and farm land.

Scrub land filled with cows is obviously terrible for the environment, but so is the wasteland traditional farming creates. We call it insecticide but it really kills off entire ecosystems. Minimizing impact means minimizing the land we use.


The original comment wrote off the report as "some unsourced numbers in a press release" - I aimed to show it was more than that. Impossible has quite the academic rigor.

Agreed - there's plenty of room to interpret the specific numbers.


Sure it's less efficient when compared to high protein crops, but there are vaste acres of land that can't be farmed and can only sustain grazing animals (and then some of those are more feed efficient than others, say, cows vs sheep)


Does this mean the company will sell it for as cheap as possible regardless of profit? And release all IP of course?

If not, the purpose is to make money and the "mission" is just marketing BS.


That’s not really true.

They would need change their model to meat based burgers after they gain market share for their mission to be BS. Profit has nothing to do with it.

What you are proposing would prevent them from building a healthy company that can maximize market share and have the largest possible beneficial impact on the environment. I want them to drive all the meat based competitors out of business.


Why does it have to be this company maximizing market share? Releasing the IP would allow others to do that as well, likely increasing the overall meatless share.


I don’t know since I am not the CEO or even in the industry.

Maybe open source IP model would fail to get critical mass. Maybe the best path forward is to get Burger King as an investor.

If they maximize profits while still being committed to an environmentaly friendly meat replacement, that doesn’t mean they are limiting their impact in any way. It’s just as likely they are maximizing their impact.

I personally don’t care how much money they make, but I do care about the environment and animal rights.


So one reason companies like to vertically integrate with companies that supply the goods/services they use in their products is to open up economies of scale and decrease costs. Ie instead of getting protein from an animal that has to be raised on plants they’re getting protein straight from the plant source. It’s always going to be a cheaper to go closer to the source, “if you can make it work” - in a sane universe without subsidies.


I agree. They "conveniently" forget to state their primary mission: make a bundle for the proprietors (founders, investors, etc). Either in profit or at exits.

While doing that they have some additional missions, which is cool, but in absence of that first point I do agree it comes off as marketing BS.


At the very least, they have investors[0].

[0]: https://en.wikipedia.org/wiki/Impossible_Foods#Financing


There's a really handy way to estimate the amount of resources that go into (and thus, the environmental impact of) making a product:

Its price.

When these are significantly cheaper than beef, then it'll be safe to state categorically that they are better for the environment. Until then, it's mostly a game of "pay attention to these metrics that favor my product and ignore the metrics which favor the competition".


That is false. Almost always, cheaper != environmental. Environmental practices often cost more, and this gets passed on to the consumer.

Case in point, soy gets 8% the share of agricultural government subsidies while feed for animals gets 34%: https://en.wikipedia.org/wiki/Agricultural_subsidy#United_St...

Price only reflects what consumers are willing to pay and the effects of subsidies, NOT the environmental impact...


but environmental impact is often an externality that isn't included in the price.

If you ignore that, you get all kinds of obviously wrong things: a cheap gas guzzling car is cleaner than a tesla; natgas for electricity is cleaner than nuclear. etc. And worse, when you start talking about tech that hasn't scaled up yet.. if you go back 10 years, you would get: solar panels are worse than burning coal.

The price is not an indicator of environmental impact.


The price of beef does not include the environmental impact so I'm not sure this is a good indicator of the impact of making a product. Beef/Milk in the USA is also subsidized...


Beef is expensive though! I don't think people are reading the grandparent post carefully enough. I think the point is correct.

Obviously at the margins there are costs to environmental impact that may or may not be realized in consumer pricing and there's lots to argue about on the regulatory side.

But in general, if you have to "equivalent" products shipped and produced in bulk, and one costs 4x as much as another (roughly where "beef vs. soy protein" lands for the consumer), it's a really good bet that the cheaper one involved less energy to produce.


Or there are significant fixed costs that have not been amortized - for example, R&D for an entirely new type of burger. It’s very possible that the materials cost (growing ingredients + manufacturing) of the impossible burger is less than the materials costs of a beef burger while still costing more in a store.


Not the person you're responding to, but their grand parent. If you look at food costs at the grocery store, it's pretty clear that a plant based burger which is cheaper than a beef based burger is possible in theory. And I actually believe that this will happen eventually, but I was responding to somebody who was stating categorically that these burgers were more environmentally friendly than beef burgers. My point was simply that that's probably not the case today.

And to speak to your point specifically: if it were simply a matter of reducing per-unit R&D costs by achieving economies of scale, they should be selling below cost so that they can grow unit volume. It's hard to achieve economies of scale when your product is more expensive than the competition.


This is only true if there are no significant externalities.


I love meat but I've always struggled to reconcile my love of eating it with my love of animals. I would be happy to pay a premium if it meant I could get meat-like taste without the guilt


I'm more excited about where they go after they get passed the "uncanny valley of meat". If they can nail it, they'll get bored and move on to new and weirder flavors and textures.

Hook it up to Watson and you don't just get new recipes, but they're combined with new meat! (https://www.bonappetit.com/entertaining-style/trends-news/ar...)


I wonder if they can somehow replicate the flavor in bones. I'd love to make stock or a stew, but so much of the "meaty" flavor comes from bones


With a combination of porcini powder (ground dried porcini mushrooms), nutritional yeast, MSG, miso, kombu, and something with hydrolyzed vegetable protein, you can make some almost-meaty tasting stocks that have as much richness/flavor/oomph as any bone broth. I'm not vegetarian, but I have friends and business partners who are, and I like a challenge. Any four of those six (careful with the yeast -- it gets overpowering quickly) can combine for a pretty powerful stock or sauce. I use most of them in my regular cooking, too.


I eat plant-based and don't know what bone broth tastes like, but I assume very savory from the others descriptions

When I want to cook savory foods, there's certain things you can look to:

1. Miso pastes. There's several kinds but in a regular American grocery with international sections you'll usually find a mild white miso and a slightly more pungent red one. Both are usually savory. I am sure Chinese and Japanese groceries will have more options.

2. Seaweed

3. Certain vegetable broth brands - "Better than Bouillan" vegetable stock, with the green label, is extremely savory

4. Less of an impact, but certain foods, like lentils and tempeh can impart an earthy, savory flavor

You'd be surprised how many flavors you can get mixing these in various quantities, along with other seasonings such as liquid aminos, liquid smoke, nutritional yeast, roasted tomatoes, and soy sauce.


are you telling me all miso pastes aren't savory? I love cooking with miso and if there is a world of non-savory miso out there that I'm blind to I would be very excited.


Not the OP, but while all miso is savoury you can mix it with a variety of different things. Some miso sauces in Japan have a lot of sugar in them and I've even had miso ice cream. It's very good.


i'm a lot happier calling miso umami than savory. i reserve savory for things more herbal flavors.


I originally learned to cook by going through the entire "Mastering the Art of French Cooking" (it took me 3 years). Later in life I was completely broke and had to give up either meat or beer. I chose to give up meat :-) Even later in life I figured I might as well go whole hog (hmm???) and become vegan. I learned how to cook again.

My biggest piece of advice for anyone wanting to learn how to cook really good vegetable based meals (and who doesn't want to adopt an already established ethnic vegan diet) is to forget ingredients and instead focus on techniques. Cooking is applied chemistry. You need to understand why certain foods and certain preparations give certain results. You can then replicate similar results.

It's not so much that you want to imitate the "meaty" flavour of beef bones, but rather that you want to create a similarly satisfying broth. If you try to imitate an existing food, you will always end up with a pale shadow of that food. Instead make something that has the same value, but with a different ingredient. It will be different just like chicken stock is different from beef stock which is different than lamb stock which is different than pork stock. But it will be just as good.

For stocks, it's complicated because vegetables are sweet. You want umami for stocks. As much as possible keep the sweetness out of the stock (because it will get in there no matter what you do). Fermented proteins (miso as others have said -- but make sure to get the oldest you can find), beans/lentils, rice, etc. Stay away from things like a mirepoix because it will add too much sweetness. You can add onions, but caramelise them down to being black, etc, etc. To be honest, there is too much to making a good stock to explain here. You just need to practice and adjust until you get what you are looking for. Learning an ethnic cuisine that is already traditionally vegan will help a lot if you pay attention to the techniques they are using. At the same time consider what a bone stock is doing in a stock pot. What is meat? What is connective tissue? What is skin? What is marrow? What happens when you simmer that for 5 hours?

You can make great vegan stocks and it is fun to learn how to do it, but it takes an inventive spirit.


One trick I learned from one of Heston Blumenthal's videos is slowly caramellising onion together with star anise, it can add a lot of meaty flavour.


at what point is it good enough to change to an alternative consistently? for the most part we enjoy foods that we are used to eating, if you change your habits to a non-bone based stew in a matter of time you will begin to favor those flavors instead.


Consider that killing a living thing to eat its body is not unique to "meat", nor is raising it in a controlled environment for the purpose of consumption. Fish (as is sometimes classified separately) and vegetables are living things raised and killed for consumption of their bodies as well.

I believe reconciling all of these as ethically equal (including raising the ethical weight of killing a plant as equal to an animal) is important for sanely dealing with our natural ecosystem of food. The "aliveness" of plants is continually researched and shown in a positive light, and it's hard to draw a clear and reasonable line between "life that is acceptable to eat" and "life that is not acceptable to eat".

When you look at the spectrum of life and how ethically impactful killing it for food is, it tends to follow anthropomorphism and social compatibility with humans, which doesn't seem objective enough to be pursued for widely-accepted ethics, but merely for local cultural acceptability.


Suggesting that there's enough ambiguity for it to be reasonable to assume ferns exist on the same level of consciousness or understanding of the world around them as cows is a bit of a weak argument. There's a pretty obvious difference between the two, and even if you believe plants can experience pain or distress in a meaningful way, it still makes way more sense to kill a carrot over a pig if you have the choice, making the two very clearly not morally equivalent.


The parent has specifically mentioned that they love animals, and it's pretty easily to see why: animals are much easier to relate to, can show pain easily, and are much more similar to us than plants are.


Sure, but just because we relate to them more doesn't affect the ethics of killing other things that are just as alive but are simply less relatable. This has been a strong theme in the progression of civilization.

Ending life to feed our own is how much of nature works, and we have to deal with being a part of that in our ethical thinking, regardless of how associated we are with the life we're ending.

It's simply something to think about: Most people are as flippant about ending the life of a plant, as some are about ending the life of an animal (or various different species of animal, including fish & insects).


Animals, or at least cows, pigs, and chicken, clearly show a level of consciousness that plants do not


There are no indications that plants feel pain.


> it's hard to draw a clear and reasonable line between "life that is acceptable to eat" and "life that is not acceptable to eat".

How about the line between "life that will likely suffer when prepared for us to eat" and "life that will likely not suffer when prepared for us to eat"?


Even that can be a difficult distinction. Colonies of trees, for example, have been shown to respond to damage and illness.

IIRC, trees release specific substances into their root systems in response to damage or illness in order to communicate to nearby trees. Dying trees will even give up their sugar reserves to feed younger, healthier trees.

So, while it may not be on the same level as animals, I can see an argument being made that trees respond to something resembling "pain" or "suffering".

I did a quick search and stumbled across this article[1] from the Smithsonian Magazine which corroborates some of this and expounds on it a bit. It waxes a bit... mystical, I guess? It does seem to be based on science, but the only thing it links to are books on the subject. So, you know, grain of salt. It's a place to start, though.

1: https://www.smithsonianmag.com/science-nature/the-whispering...


You don't have to feel guilty. It is the disconnection between humans and animals that causes many of those feelings and if you shift your thinking, you can have a much better experience. When you participate in the process of raising, killing, butchering, and eating the animals which are your food you will appreciate them – love them – and the life they had and gave for you to live. Food encased in plastic from a grocery store really prevents this connection.

Life both begins and ands and you don't have to run away from the end of things or think that making life as long as possible is necessarily better.


Unless you can argue that the cows don't mind anything about the way they're treated (including slaughter), then there's reason to feel guilty. If you can live without that (and you can, vegetarians exist), then there's reason to feel guilty about not doing so.


That idea doesn't work for me because I know for a fact that I don't really need meat to live a healthy life. My wife is vegetarian, as are my parents, and they're all healthy and happy. All my nutritional needs can be met with vegetarian alternatives.

I eat meat solely for the taste, which, when I get down to thinking about it, is a shallow and selfish reason


I disagree. Once you shift your thinking in the other direction and cherish their life and only eat them if its the only option for survival you will feel greater love and appreciation for animals. I've eaten meat only once in the last 2 years and when I did I actually wept.

> Animals are my friends and I don’t eat my friends. --George Bernard Shaw

https://gist.github.com/samueleaton/cccfd86dcca72bc33f72bdfa...


> I've eaten meat only once in the last 2 years and when I did I actually wept.

Sorry to bring this up, but I'm curious as to the circumstances around this. Did you not know you were eating meat? Or did you eat, and realize later that it was incompatible with your ethics?


I take a lot of inspiration from Native Americans on this topic. Eating is a part of existing for any organism and without life, there is no energy to transfer. This applies to plants and animals.

Appreciation for the life that was given for my nourishment is important to me and I really take it seriously. I make an effort to not waste any meat I buy and I've definitely shifted to eating less than I used to.


Yes eating is necessary for everything, but keep in mind that we humans can meet our needs solely with plants.


>is important to me and I really take it seriously

sounds like "we take security very seriously"


Do you usually kill all that you love for some fleeting pleasure, when pretty healthy alternatives are available?


Please don’t love me then


I'm not sure if I'd eat this burger, but if lab-grown meat was available and as good as the natural alternative, I think I would definitely switch.

Sadly if everyone did this it would probably mean we would only see cows, sheep etc in zoos, rather than grazing in fields.


The industrial meat/ag complex loves that you think of their products as coming from the sort of happy pasture-grazing farms you see on the side of the highway.


Most of them do. Chickens are the main exception, and I would agree that their conditions are pretty bad.

Downvoters - I live in the Midwest. I grew up on a farm. Much of my family still farms and raises livestock. Factory farming of livestock is not the norm for non-poultry.


I beg to differ - it has basically become the norm for pigs. It didn't used to be, but it has become so.

I grew up in Indiana. Now, I've not lived there in 5 years, but I did live quite some time in a place that pigs outnumbered people in the county. The county seat was 3000. Even smelling pigs was becoming a rarity while out on a country drive and a flood meant that thousands of pigs drowned in a flooded barn ("pig factory").

Perhaps you are in a place where the pigs usually roam free, but I certainly wasn't.


Hogs are not a very common livestock animal in my area, so I have no knowledge of their conditions. I do know that sows are commonly caged separately from their piglets to avoid the mother accidentally rolling over and crushing them while they nurse, but that's about it.


According to the ASPCA, over 95% of farm animals in the U.S. are raised in factory farms[0]:

[0] https://www.aspca.org/animal-cruelty/farm-animal-welfare

According to Dr. Hershaft, a holocaust survivor which has dedicated his life to researching animal rights, it is estimated that less than 1% of the meat in the US are from smallscale family farms, he and his team did an AMA on Reddit: https://www.reddit.com/r/IAmA/comments/2h8df0/i_am_an_80year...


According to the ASPCA:

> A factory farm is a large, industrial operation that raises large numbers of animals for food.

That's an _extremely_ broad definition that says nothing about the condition of the animals.


On top of this, that percentage is most likely due the sheer volume of chickens in the world. From what I remember there's something like 750 million head of cattle in the world, and like 18 billion chickens. This doesn't make up for the awful treatment of poultry, but it doesn't really extrapolate to animals like cattle and sheep.


I live in semi-rural England in Kent. In the collection of fields around my house are pigs, sheep and beef cattle. I'm lucky enough that I can buy meat from happy pasture-grazing animals.

On the flip side, I also get to interact with the animals - stroke them, feed them apples etc. It makes me happier that they have a good life, and also sadder as I can see that they're actual creatures with a life.


"Sadly if everyone did this it would probably mean we would only see cows, sheep etc in zoos, rather than grazing in fields."

Eh, not really, as cows and sheep and goats still provide valuable resources. Milk and wools, for example. I'm guessing lots of other things can be taken as they die naturally - leathers and stuff from bones and pet foods and whatnot. Sure, we could eventually engineer ourselves out of needing farm animals, but it is going to take some time.

Granted, I am excited for this meat/burger to be available to the public even if you shy away from eating it. I don't eat meats outside of fish anyway and I'm always excited to get tastier edible stuff.


I assume virtually everyone knows but I'll be pedantic anyway: if one wants to reduce the number of animals killed, the milk industry not immune. A cow's natural lifespan is 18-22 years (according to google). The average lifespan of a dairy cow is 4-6 years. A dairy cow has between 2-4 calves in that time. Only 1 is needed for replacement, meaning that for each dairy cow in the herd, you kill a calf every second year. Unfortunately it is not economically viable to slaughter dairy cows for meat (the meat is distributed in a non-efficient fashion on dairy cows). A cow produces about 8,800 litres of milk in a year (which is unbelievable to me), though only when calving. So the number of litres of milk per dead calf is about 5-7,000 (give or take -- it's the middle of the night so someone should better check my math ;-) ). It's surprisingly efficient, but not free.


If it's a male calf, it's almost always castrated and raised for meat (there's no difference in the "distribution of meat" on a dairy cow, simply that others are bred to make more), if it's a female it's normally raised to put into the milking herd. The cows that become too old to milk effectively are sold for slaughter as well, the new females are their replacements.


>> A dairy cow has between 2-4 calves in that time. Only 1 is needed for replacement, meaning that for each dairy cow in the herd, you kill a calf every second year.

I think they would just kill the boy calves, and keep the girls.


You only need one girl to replace the previous one. If you keep more than one, then your herd size increases (which you usually don't want).


Well I guess if you're at maximum capacity you wouldn't want additional female calves, but I would imagine some of those could be sold.


I have a friend who had a beef cow farm (which is slightly different, but close enough). Basically, you goal in building a herd is to strategically breed the best cows that you can. When you start, you buy some cows. Depending on what you are doing, you may or may not keep a bull yourself (you might artificially inseminate the cows, or pay for the services of a bull). Generally speaking you inbreed the cows, looking to develop specific traits that you want and occasionally breed your cows with a bull that you don't own for specific purposes (essentially improving the blood line). Once you have your initial cows, you almost never buy another one -- you just pay to breed with a higher quality bull. There are obvious exceptions, but that's the general rule.

It takes time to breed a herd of cattle. My friend had an outbreak of foot and mouth and he lost his whole herd one time. It took years and years and years to build it back up. At best you can double your herd size every year. In practice, though, some cows don't produce a calf every year. Also, there are cows that you don't want because they don't have the traits you want. But once you have the herd size you want, it is a steady state thing.

I tried to find some place to find the volume of cattle traded that's not destined for slaughter, but the data doesn't exist. It seems that dairy cows are traded mostly via want ads on the internet these days. Here's a typical site that specializes in it: https://www.dairylivestockservices.com.au/stock-for-sale/ Notice how all of the livestock is fully grown. That's because these are livestock from failed farms. I don't think anybody sells calves because there just isn't a market for it. You can't sell calves for meat either, because as I mentioned earlier, it's not economical (the price for a meat calf going to slaughter is only $125!)

It is sad to think about it, but the reality is that milk production necessarily relies on the death of cows to stay economical. If we drank a lot less milk and were willing to pay maybe 10x the price for it, then you could change that fairly easily. However, it's just not possible at anywhere near the price point we have for food right now.


there's nut milks and faux leather. nearly everything has a plant-based alternative and if something doesn't, it will have one soon.


Nut milks are nowhere near the same as animal milk. I have tried all sorts of alternate milks, and none of them come close to the flavor or texture of good whole milk from cows. So I'd say there are many things we really haven't figured out how to replicate without animals yet.


We do have faux leather. I have yet to find one that behaves like leather for footwear, however: Faux leather causes me to develop foot fungus. I can wear cloth, but by the time it gets treated as necessary, I'm not sure we are improving over the leather. But hey, it can improve.

Nut milks are an odd thing. They aren't really nutritionally the same nor do they behave similarly while cooking. The taste is lacking and I highly doubt they can make cheese. And if I remember correctly, many nuts milks are also bad for the environment - much better to just eat the nuts. I don't know if this is the same for oat milks. Soy milk is simply not edible. (I don't personally drink milk, but do cook with it).

Milk is truly one of those things that has to replace all functions for it to be a viable switch. The same goes for eggs.

All this basically to say that just because there is an alternative doesn't really mean it is viable. Cotton doesn't replace wools and neither do synthetic fabrics, for example. Not to mention that at least some synthetics are made with petroleum products. I always hope they are otherwise waste products from producing fuel (like many other plastics), but I'm not sure.


> many nuts milks are also bad for the environment - much better to just eat the nuts

I'm don't disagree with the rest of your comment, but I think the better comparison here would be to compare nut milk to what it's substituting for, which in this case is regular milk.


You should really give them a shot before entirely dismissing them out of hand. Admittedly my opinion is less informed, being a vegetarian, but I love them. My wife loves them too though, and her favorite food is steak.


See how happy they are: https://youtu.be/LQRAfJyEsko


I am not getting this. Highly processed foods are the source of all problems and people cheer up for synthetic food!


I can't speak for all, but most vegan/vegetarians I know, myself included, don't view processed meat substitutes like this as a staple. They are expensive and seen as less healthy compared to less processed plant protein.

Meals more often revolve around beans, legumes, tofu, tempeh, seitan. I think since many meat eaters are less familiar with cooking meals around these, they assume vegs are just subbing meat 1-to-1 with foods like Impossible Burger, Tofurkey, Quorn.

More often they are a food for convenience, special occasions like cookouts, specific recipes, or they happen to be the only option at a restaurant. Some I've known have used them as sort of an aid to transition to a plant based diet, if they happen to have cravings for meat.

However it's great to have more choices, and seeing brands like these in store gives more visibility to veg diets. (It's weird to me that this is the case, when the whole produce isle is vegan, but that's the way it is in a meat-by-default culture).


I agree. But I don't think this is targeted at established vegetarians though. Maybe those who want to eat less meat, or stop but don't know how?


I'd put myself in the "want to eat less meat" bucket - I'm not a vegetarian. I eat meat, enjoy it, and don't have any health problems that preclude me from consuming it. I know farming meat at scale isn't good for the environment though, and if some kind of synthetics or lab-grown meats could provide the same enjoyment I get from traditional meat with less environmental impact at roughly the same cost, I'd buy it in a heartbeat.


Are you really not getting this, or just making straw men? "That's a huge win for the environment (and also animal rights)". The comment seems pretty clear to me.

If it's just straw men... nothing is black and white - the same people who say boo to "synthetic foods" (which is obviously a massive scale too) are not the same people who say "meat production is bad for long-term human survival". The issues are complex and overlap in weird ways.


Because it's better for the environment and health compared to what it's replacing(95% less land and 74% less water, plusmore humane). If people eating whole plant foods start eating this, it's not good, but if meat eaters do it's a win. And it's much more likely that way more meat eaters will use this as replacement.


This sounds like clean food concepts. There isn't science behind clean/unclean.

https://en.wikipedia.org/wiki/Orthorexia_nervosa

https://www.theguardian.com/lifeandstyle/2017/aug/11/why-we-...


The more processing a food stuff undergoes the more opportunity there is for it to be adulterated and/or contaminated.

Oftentimes it's not even intentional. e.g. An ingredient supplier from China delivers whey tainted with Cadmium, this gets mixed into a protein shake powder. Nowhere on the ingredients is Cadmium and the company producing protein shake powder had no intention whatever of producing Cadmium-laced shakes.

This type of thing has occurred multiple times quite publicly in pet foods. Contaminated cat food made from contaminated Chinese ingredients killed an ex coworker's cats years ago, if memory serves the contaminant was Melamine.

An effective means of protecting ourselves from these industrial errors is to avoid eating industrially manufactured foods altogether.

There was a case back in I believe it was the 80s where a red food dye was being derived from Coal tar. When the process worked flawlessly, there was no problem. But the dye was found to be carcinogenic, because the process, as one would expect, had a non-zero error rate. The public reaction to this news is what led to red M&Ms being deprecated for years, even though they supposedly didn't use the red dye in question. Which is the only reason I even know the story. I presume there are many instances of this kind of thing occurring that manage to fly under the radar.

Soylent was in the news fairly early on with contaminated China-sourced ingredients as well.

An even more recent incident has been chopped romaine lettuce as supplied to fast-food chains like Chipotle. Some supplier had contaminated heads with e.coli, the processor then spread the contamination to a much larger scale as they consolidated supplies from multiple farms, chopped it all up, then shipped it out.

By simply avoiding consumption of chopped lettuce, a minimal amount of processing, one significantly reduced the probability they would be exposed to the e.coli.


> By simply avoiding consumption of chopped lettuce, a minimal amount of processing, one significantly reduced the probability they would be exposed to the e.coli.

You seem to have an issue with globalization, not processing.


You seem to have an issue with reading comprehension, considering which sentence you specifically quoted.

What does globalization have to do with chopping lettuce on an industrial scale that disperses pathogens across massive batches?

It doesn't matter where the consolidated lettuce came from, the real problem is that it was processed.

Furthermore, in the example I'm referencing, which was thoroughly covered in the US news as the CDC got involved, we were dealing entirely with domestic suppliers from California and Arizona. But I don't see how that is relevant in the least. The problem is that the stuff was processed in aggregate.


> You seem to have an issue with reading comprehension

I don't want to have to link to the site guidelines, since I'm sure you're aware that this isn't a particularly nice thing to say :/

> What does globalization have to do with chopping lettuce on an industrial scale that disperses pathogens across massive batches?

Chopping the lettuce had nothing to do with E. Coli getting in it; the problem was that the lettuce came into contact with it after being picked. The reason why it ended up getting to a lot of people was because of improvements in transportation and preservation allowing it to be distributed further, not because it was processed.


The e.coli originated from an irrigation ditch getting contaminated by effluent from nearby livestock farms.

Processing expanded the contamination substantially increasing its reach to consumers, while also making it more difficult to narrow down which supplier had introduced the contamination.

From the consumer's perspective, by simply avoiding processed lettuce they significantly improved their chances of consuming untainted lettuce.


The devil's in the details. Because some processed food is bad doesn't mean it all it.


In this case it certainly looses from straight up beans or lentils. It will straight up win from a regular burger though.

Talking health here. Nothing to back it up, just common sense about cholesterol and different fats.


I think the above argument is based on environmental impact: processed meat vs processed veggie thing to look like mean

Both require, well, processing. I would assume the meat one requires more energy to make.


Both environmental and health were mentioned already.


Highly processed foods are problematic when they’re unhealthy, which they usually are. The impossible burger seems to be healthy, relatively speaking - it’s not loaded with fats, sugar, and salt, unlike a lot of processed food.


Saying that food is 'processed' is meaningless.

What matters is how it is processed.


People cheer while it's novel (like television, social media) but our children will hate it and feel cheated out of real nutrition by 'manufactured food'.


Or, quite possibly, since humanity's progress can't be stopped, our children will hate us once they open their eyes and realize who their favorite hot dogs and burgers were made out of and how we spoon fed them with corpses since their very first moments.

Edit: I believe that there's definitely a potential version of the future where corpse eating will be looked at the same way we look at cannibalism now.


> how we spoon fed them with corpses since their very first moments

I have not seen meat recommended as food to give newborn infants, ever. They don't even eat solid meals!


Not newborns, but people introduce squashed animal products as puree to children pretty soon, and it's not the main point I was making.


> it's not the main point I was making

The point you were making was clearly "we're feeding newborns dead 'corpses'", so I felt the need to make sure your appeal to emotion was at least somewhat factually correct.


Most of the meat they eat now comes from factory farms, you can't get much closer yo manufactured food than that.


Then don't eat factory farmed meat, and don't eat lab grown fake meat. There are more than two options.


I agree it is really positive outcome. It suffers patent risk like a number of technologies that were slowed significantly in their early life (like encryption and digital cash).


This is about the only kind of vegan proselytizing that I can stomach. If you can make food that tastes as good as meat, with nutrition similar to meat, and sell it at a lower price than meat, I will switch overnight, and never look back.

And it would be nice if it came in bulk forms, rather than just as pre-formed patties. I eat ground beef a lot more often than I eat burgers.

Until then, good luck with the test kitchen research. The results so far indicate that the developers understand the problem they need to solve.


So you are basically saying "if I had to make no effort at all and I could also save some money, I would switch". Yes, that's obvious, everyone would, it's redundant to state it.

But what those 'vegan proselytizers' are asking you for, is to not be so selfish and make a bit of a sacrifice to spare the lives of others. But of course, you 'can't stomach' to be asked to not be selfish, and they are the ones to blame.


Just a tip, of sorts: I don't wholly disagree with your argument, but you might do well to soften the tone. As written, your post comes across as accusatory.

Maybe that's your intention, but it's a really bad way to persuade people of anything.


Respectfully, I agree with the tone of the parent comment. I think there are circumstances when a little bite in a comment is appropriate. I'm not sure of wvlia5's original intent, but logfromblammo's position seemed a bit shockingly selfish to me, and a shocked/accusatory response seemed to echo my feeling as well.


My values are not yours. I do not consider animal lives worth valuing or deserving of rights. This is a fundamental disagreement, the only possible peaceful solution is agree to disagree (I hope we don't come down to the non-peaceful ones)


There are also important environmental issues that come with the production of meat and other animal products.


As a meat eater, this is the main reason why I am interested in artificial meat production. The whole "living beings" argument isn't very convincing, but that's just my opinion.


>I do not consider animal lives worth valuing or deserving of rights

So you're against animal anti-cruelty laws? Are you okay with animals like dogs and cats being torture for human entertainment?


>So you're against animal anti-cruelty laws?

"I do not consider animal lives worth valuing or deserving of rights" is not necessarily the same as "I don't want animals to have rights". It can simply be "I don't care if animals have rights".


"I do not consider animal ... deserving of rights" is pretty much as close to "I don't want animals to have rights" as you can get.


Cruelty means e.g. causing pain. We can kill animals without causing them pain.


At a broad enough definition of pain, that is very hard. Many of our farm animals have strong family ties. In order to kill them you have to sever them ties. That hurts. If you see intellegent mammals being reunited after some time apart you will know they reeeeaaly love each other, much like we humans do.


> We can kill animals without causing them pain.

We can, but it seems like we often don't.


Animal cruelty laws also police an active precursor behavior that might easily turn into human cruelty, which is a justification that really has nothing to do with the animals themselves.


That is an ancillary "benefit". The main purpose of animal cruelty laws is the obvious one: it's inhumane to hurt/torture/kill animals (depending on your jurisdiction).


> I do not consider animal lives worth valuing

For the sake of discussion, do you have a pet? Or have loved ones that have a pet?

If you were to torture that pet would you feel anything? Would your loved ones object for any reason?


Well-being of animals is distinct from slaughtering them for food. The beef I buy comes from cows that roam in fields, usually in Ireland. They're not unhappy then, as I can attest having grown up in the countryside. And the fact there are so many of them means the total lifetime happiness (of the cows at least) probably outweighs their death, if it's done humanely.


My reply was to a very specific (and obviously troubling to me) statement: "I do not consider animal lives worth valuing".

I totally get that there's a difference between the scenario you're describing and factory farms. In fact, I've posited before that those animals would never have any life if there wasn't a demand to eat them at some point.

But the statement in question reads as "I don't give a fuck what happens to any animal". My question about pets wasn't meant to be tricky, it was trying to ascertain if the statement was an absolute or a general lack of care of where his food comes from.


> But the statement in question reads as "I don't give a fuck what happens to any animal"

What exactly is wrong with that statement, though? I personally do give fucks about certain kinds of animals, but I recognize that my choices as to what animals to care about is entirely subjective and is a result of my upbringing. I have no problem with a person who draws the line at "entirely no fucks given about any animal" (though that seems kinda sad to me).

Which... is also different from caring or not caring about malicious cruelty. And I think you could make a further distinction between being a proponent of cruelty (as in "I enjoy torturing animals in my backyard") and being indifferent to it (as in "I personally think it's gross to torture animals, but don't feel it's my or the law's place to force other people not to do it").

(Before I get labeled a monster, I personally think malicious animal cruelty is likely a sign of mental illness and am fine with legislating it away. Regarding animals used as food, I think ultimately we're finding that healthy, sustainable food production often aligns pretty well with increased animal welfare, but I consider that a bonus, not a hard necessity.)


What’s wrong with the statement is that it is ‘entirely subjective,’ like your own views – it is no less arbitrary to include only humans on your list of animals deserving of empathy. Such an ethical rule cannot accommodate the proposition that some kinds of harm to animals (eg. needlessly torturing mammals) are unacceptable and some kinds of harm to humans (eg. self-defence, euthanasia, abortion) are acceptable.


You'll find about ~5% (depending on source) of people have severe difficulties feeling empathy towards fellow humans, let alone animals.


And then there's the bit about future psychopaths practicing their craft as children by torturing animals. That wasn't intended in my initial reply though.


As a thought experiment, would people be okay with humans being grown for meat, given a happy life and then slaughtered humanely?


I think that some people (though probably very few) might be okay with that, but most people probably draw the line at cannibalism even if they don't respect human life.

Really, your question just illustrates the fact that this debate is entirely subjective and based on emotion.

As a further thought experiment, we're obviously already working on growing human organs for the purpose of organ transplants. Would people be ok with growing individual human organs for the purpose of food? I expect most people would think that would be gross and be against it, but ethically it seems in the clear.


Cannibals did exist in history. I'm not sure how common they were, but presumably such societies would be okay with it. I think it is safe to say today such a society would not be allowed to exist by others.


Sign me up for the Morlock team, and let me know when the Eloi roast is done.~

The argument against this has nothing to do with Eloi thoughts and feelings, and everything to do with their ability to invade the Morlock tunnels and wipe them all out, as a matter of survival. That is, it doesn't matter if the Eloi object, if they lack the means to enforce their objections. Eloi thoughts do not carry any weight in Morlock arguments.

Besides that, feeding themselves to humans by the billions as captive domesticated prey species may be the only shot those species have at reaching other planets.


Please, describe to me this 'humane killing' process, what does it look like?


I believe it's the equivalent of being shot in the head. If it's quick and clean, it's probably about as humane as can be, save for sedating first.


So, shooting someone in the head is 'humane' then? Then, what does 'humane' even mean?


I believe you meant to reply to me. It implies a very quick exit, which is more humane that a lingering painful one.

I think some chicken processors will use controlled-atmosphere stunning — or “gas stunning” — which desensitizes the chickens to pain before slaughtering. (that last bit was copy/paste from another source).


Not the parent poster, but I think, given that this boils down to an emotional reaction, it's perfectly consistent to value the well-being of different animals in different ways.

There's no inherent quality that makes a cat or dog more or less deserving of humane treatment than a cow or pig. There's no inherent difference (aside from judgments around taste) that makes it acceptable to eat the meat of a cow but not of a dog (and, indeed, in some cultures, the opposite can be the case).

At the end of the day it's all just what we've been socialized from a young age to believe is acceptable or not, sometimes reinforced with religious beliefs.

I personally will never be swayed by vegetarian/vegan "the poor animals!"-type arguments (but fully respect people who choose not to eat meat for those reasons). Arguments around health, sustainability, and cost (in that order) are what I care about.

(For the record, I think torturing any animal out of malice is messed up and is probably an indicator of some sort of mental illness. However, other people simply being indifferent toward animal welfare is just not something I care about. Everyone has different emotional attachments to different things.)


Is a neverending, emotional and often really messed-up rabbit hole. Closing eyes when is not convenient for the discurse, and rejecting any logical reasoning or fact against.

We can see people on tv acussing other people of being torturers and organising harassment plans against them, whereas happily showing their "baby" toy-dog in their arms.

The same dogs selectively breeded to keep cute deformed craneus, jaw bones like an acordion, popping eyes, crossed teeth, deformed humerus and femurs, no tail, chronic fatigue, all sort of health problems. Dogs feeded with "vegan dog food" for years... and castrated of course. All for human entertainment. How this is not an extreme evil form of torture for them?

Maybe they should give example and kill those pets humanely as soon as possible to end their endless life of suffering?


There's another aspect don't think it's mentioned yet, that someone's emotional attachment imbues an animal with a difference that makes harming it different to harming another animal.

Similar (at a different level) to me snapping a stick, vs snapping my kids "favourite" stick that he found. Identical actions in one respect, but the human emotional impact is very different.


I'm intentionally not answering this as it hides the point I'm trying to make which is that people have fundamental disagreements on various issues and how to deal with this is an open question. That isn't to say your question isn't valid or uninteresting, just that I don't want the debate to go that direction.


I guess this depends on where we consider the line for "peaceful" to be. If the culture shifted enough where your views were in the minority, there's legislative action that can be taken criminalizing raising and harvesting of animals for food (in the US they just did this with dog and cats for example, with the latest farm bill).

Whether you agree or not, if your behavior is criminalized, the matter is settled (as a point of law at least).

To be fair, I don't know that violence against you (or others) would really convince you that these lives are valuable or not, just that you might value not being violently punished for acting on your beliefs.


> This is a fundamental disagreement, the only possible peaceful solution is agree to disagree (I hope we don't come down to the non-peaceful ones)

So here is the kicker, exactly because vegan people see these animal lives as worth valuing, they don't consider your "agree to disagree" stance as a "peaceful solution", as it implies the death and suffering of these entities.

It's one of those subjects where you can't have an "agree to disagree" or a "live and let live", or a "to each their own" type of deal, because one side is considering that a third party is involved and hurt, while the other side doesn't consider that a third party is involved at all. i.e: sentient being vs food.


Eh. We exist in a society where people who perform abortions must live with people who believe a fetus is equivalent to a full human life. People who believe unbelievers go to hell must live with people who are atheists.

The tension between vegans and non-vegans is not unique or unprecedented. The only thing that's new is veganism's recent growth spurt, which has produced a lot of new converts that mainstream society is slowly learning to tolerate, and vice versa.


Exactly. Also the scale of the "3rd party damage" is humongous in case of bio-industry. Many millions of animals per day are having the life squeezed out of m.

Abortions need supervision, paperwork, a studied persons decision. Slaughterhouse killing of often done by immigrants, unable to find any better work.

Where the embryo can potentially harm the mother, the animals we kill every day have zero possible negative impact on our lives.

So I agree there are similar cases, but all these cases are very ---very--- unique in their dynamics.


> the animals we kill every day have zero possible negative impact on our lives

We kill them because in doing so they have a positive impact on our lives.


I understand that. And that's what sets it apart from the embryo-killings. Live farm animals prove no danger, live embryos (to some extend) do pose a danger to women


Interesting, judging by the other replies, that the opponents in your debate have not agreed to disagree, despite the fact that the underlying differences are deep-rooted enough that any action on their part, especially on an internet forum, is unlikely to make a change.


> the underlying differences are deep-rooted enough

Although I'm not one of the other replies, I do think I'd actually disagree on this point. I used to feel the same way like GP (and still do, to some extent), but my view has definitely softened after learning more. After being presented with some ethical dilemma's, and seeing descriptions of how we actually treat animals, I found out I actually can be affected by the suffering of animals - just not to the same scale.

In other words: even though it might feel like a fundamental disagreement, I've experienced that there can still be room for your opinion to change to at least move somewhat in the other direction.


I didn't technically disagree, I merely asked for clarification of a statement. The only answer was a downvote.

Edit: I'm not vegan because I'm lazy and love bacon cheeseburgers, etc. Beyond Meat and their ilk are helping to address the last part and I'm excited for it.


[flagged]


That is why violent solutions are sometimes the only possibility. There are times my values can be different from someone else, and times that different value system cannot be allowed to exist in the world.


> Yes, that's obvious, everyone would, it's redundant to state it.

No, it's not. Do you truly think that there would be no self-proclaimed "meat purists"? Many would still enjoy real meat and would be prepared to pay a premium for it. Heck, even now, there are people who pay attention to the grade of their meat.


Yeah - you would have “all-natural” meat that would sell for a premium over the “processed, artificial” meat.


I think this is correct. There is a core group of "meat purists" who define eating beef as being American or vice versa.


I dunno, I'd probably still pay extra for the real deal.


Yes. Exactly so. If I had to make no effort at all, and I could also save some money, I would switch. But it is not obvious that everyone would. Perhaps all of your acquaintances would, but perhaps you just don't know someone of the sort who wouldn't.

Pre-framing the debate in (hostile) terms of just how selfish I am gives me the inkling that you are not looking for an honest, factual, and productive discussion, and that my participation might be seen as an invitation to browbeat me with guilt and propaganda. Instead of wasting your words on convincing me that you're so prejudiced in this matter that the outcome of any discussion we might have is already predetermined, go buy an Impossible Burger--or a thousand--and let them do all the arguing for you, because their actions speak louder than your words. They'll win over my stomach with a $2.00-off coupon, while you're still trying to recover from implicitly devaluing every sacrifice I have ever made for the sake of someone else.

Your post is an exemplar of exactly the sort of vector that I can't stomach--unnecessarily hostile and loaded with assumptions.


In my experiences, both as a meat-eater for most of my life and about a year of not eating meat, most of the reason you (or I, previously) couldn't stomach that kind of vector is because (at least in my case) it's the difference between thinking about where the meat comes from vs not. I was fully aware of what animals were, and that they died so I could have that food, but I never really tried to think about it. Basically, it seems hostile because it makes us feel challenged. That's not to say that no vegans/vegetarians are ever hostile, because they can be, just as much as anyone else can. But overall, the general idea is a challenge to your/our current worldview, and no matter how they word it, we're going to feel challenged.


I would advise against telling someone who they are or why they feel a particular way, without at least some minimal level of acquaintance.

Meat comes from the corpses of animals slaughtered on our behalf. Selfishness does not come from eating it, or from insufficiently valuing the environmental impact of it, or from getting annoyed with people that have made it a cornerstone of their personal religion.

I don't feel challenged at all by vegans, in the same sense that I am not challenged by missionaries knocking on doors or distributing flyers. When they speak, and I detect the emotional investment, I tune out, because I have learned long ago that one cannot argue with religion. I don't want a religion; you can't convert me by preaching.

So when someone tells me I am selfish, knowing little of me beyond the words in my initial post, I have exactly the same emotional reaction as with someone telling me that I will go to Hell for being atheist. It only makes sense to a believer, and I am not one. I tuned my bullshit detector with years of pointless arguments with kooks and crackpots, and no one but an expert is going to slip a rhetorical cheat past it.

If I am selfish, by definition, I wouldn't care whether other people think I am selfish. Ergo, attempting to sway someone by suggesting they might be selfish is implicitly dishonest. It would only work on someone already concerned that they might be too selfish, while not knowing of any specific reasons why that might be so. By introspection and by comparison with acquaintances, I have reached the conclusion that I am not selfish, or at least not more than one standard deviation above the median level of selfishness. I am stubborn and skeptical; sometimes it comes out looking similar. Since I know myself better than anyone else does, whenever someone comes out and says I am selfish, my bullshit detector pings, and I look for the ulterior motive.

Aha! The person making the claim has no specific interest in me or my prior claims, but is using me as a prop to preach to the more accessible listeners in the audience, and to their own choir. They are treating me exactly as I treat a piece of meat--a thing to be used to advance their own ends, rather than something of inherent value. That's hypocrisy, of a sort, and I dislike it in vegan preachers, and every other kind of preacher.


> The person making the claim has no specific interest in me or my prior claims, but is using me as a prop to preach to the more accessible listeners in the audience, and to their own choir. They are treating me exactly as I treat a piece of meat--a thing to be used to advance their own ends, rather than something of inherent value.

I doubt you'd see anyone arguing with you for any reason other than it benefitting them in some way, but it doesn't necessarily have to be because they are treating you "as a piece of meat". For example, I might ask you to reduce your meat consumption because in doing so you reduce your impact on the environment, even though you are a random stranger on the internet that I will likely never meet, because in doing so your actions indirectly have an effect on me.


And that would be fine. That's a perfectly reasonable argument to make.

I'd make the counter-argument that you are optimizing without profiling first, and the environmental benefit yielded from convincing me to live slightly greener is insignificant compared to spending the same amount of breath on petitioning and lobbying for environmental legislation, but it's your own time you're spending. But even then, I won't back your political effort unless it includes pollution standards for container ships, research money for aneutronic fusion, research money for efficiently storing and returning energy from inconstant sources such as wind and solar, negotiation rules for including environmental considerations in international trade agreements, externality taxes on proof-of-work cryptocurrencies, and a laundry list of other points that I feel would each be more effective than trying to push an omnivorous species towards more vegetarian by word or by force.

If a company meets the criteria from my original post, it's an immediate victory, without any arguments at all. The price of beef becomes anchored by the cost of its closest cheaper alternative, and that price determines the price of livestock, and that price determines the size of herds. The argument from the pocketbook is superior to the one from hot air or hot lead.

...Some people will argue, just because someone is wrong on the Internet.


Thank you for that well thought-out and reasoned response. Have an upvote!


What if the 'proselytizing' was environmental instead? Switching away from meat would lessen your footprint considerably, and likely improve your health[1] even if you don't care about the moral arguments.

1: http://time.com/4266874/vegetarian-diet-climate-change/


You can reduce your carbon footprint by orders of magnitude more by not having children, or having fewer children, but I don't see as many people advocating for voluntary sterilization (or even just abstaining from childbearing). Most people believe it's their deity-given right (and often imperative) to keep reproducing, even if our environment suffers as a result.

I point this out to suggest that at the end of the day all of this is emotional and is largely driven by how we were socialized and raised from a very young age. It's often difficult to get people to agree with rational arguments when those arguments contradict a lifetime of programming.

Having said all that, I've found that the environmental argument is the only one that gives me pause around my meat consumption.


Reducing the number of children is an aspect that rarely comes up in discussions about environmental impact (not necessarily about food), even though I find it a very compelling argument. In some countries (hint: not the US, or most of Europe), there is not even a need for much advocacy, as the concept is descriptive: fertility-rate times planetary-footprint is less than 2, so in the long run, those countries would actually be using zero resources.


By the environmental footprint argument, I could do far greater good for it by murdering the person with the largest footprint, and altering the remainder of my lifestyle not at all.

To ask those with the smallest prints to wear smaller shoes is ridiculous while some still wear a different yacht on each foot. You ask the man with the ha'penny to give a farthing, while the man on the gold throne is unmolested.

If I save the whole Earth, will I get to keep some of it, or will title to the vast majority of the habitable area remain with those who made my interventions necessary?

It's a matter of incentives. Why should I bust my ass to live green on a rented 1/8 of an acre, while my neighbor that owns the 400 sqmi ranch is buying pipes and pumps specialized to move liquefied manure by the cubic meter, and blowing cigar smoke in my face when I complain about the smell? Go annoy the asshats that can actually make a difference by changing their behavior, or save your arguments for a political campaign. My only stake in the environment is my own survival. If it down comes to that, I already know I'm expendable. I won't just lay down and die, though; I'm going to at least try to eat the rich, instead of my vegetables.


> By the environmental footprint argument, I could do far greater good for it by murdering the person with the largest footprint, and altering the remainder of my lifestyle not at all.

Sure, but you're not going to do that, so the best thing you can possibly do is alter your lifestyle and do your best to help others do the same. Pointing your finger at someone else and crying "but he's worse than I am, so why should I change?" isn't a very convincing argument for doing nothing.

> My only stake in the environment is my own survival.

Do you perhaps have children, or people that you care about that are younger than you?


We know I'm not going to go out and literally murder rich people. Not right away. I'd rather get together with a bunch of like-minded people and tax their excessive consumption. If they resist, we'd almost certainly try taking away all their favorite stuff and locking them in a people-cage before resorting to killing them.

Votes for higher tax rates on wealthier tax brackets, and for stricter environmental laws, and more enforceable penalties for breaking them, are all more effective than me, individually, setting my thermostat just one more degree towards discomfort, separating my recycling into just one more category, shortening my showers by just one more minute, and doing all that stuff we were told would make a difference.

But then one (allegedly) rich jackass screws it up for everybody, unilaterally withdrawing from international environmental agreements, and putting a fox in charge of the EPA's henhouse. It can make someone question their commitment. Why should I voluntarily endure all this eco-sterity, when I can reduce my environmental footprint to zero and still live to see the melting methane clathrates roiling arctic seas, because we were all apparently targeting the wrong people?

The people who collectively claim to own most of the planet are the ones who are destroying it. They can do as they please with their other possessions, can't they? I lost whatever direct stake I had in this planet in the wake of the 2007 mortgage crisis. I used to own land. Or I thought I did. Now I have to rent the ground on which I sleep. So if the planet is dying, I don't really have to worry about my piece of it dying. If my home is demolished by floods and tornadoes, that's more the landlord's problem: I move on to the next place. I'm just in a race with all the other doomed souls, to work hard enough to make enough money to win the bidding war to rent the last habitable place on Earth. In doing that, I may have to discard any pretense of environmental responsibility, and think solely of my own small tribe, because clearly, the cartel in place to ensure cooperation for the greater good of all civilization is not effectively checking the renegades who are choosing personal benefit over collective benefit, at a world-altering scale.

So instead of tsking at the person who threw brown glass into the clear glass bin, get violently pissed at the person who is secretively trucking those bins to the landfill, because glass recycling isn't profitable this month. Instead of frowning at the person eating a real meat hamburger, go ape on the person whose animal waste lagoon breached a levee and washed into the local watershed. I'm not going to do one more damned thing to my own lifestyle for the sake of environmentalism, as long as I think that nothing that I have already done, and nothing I am currently doing, really matters.

If becoming an eco-terrorist is the only plausible way to avoid Venus 2: Methane Boogaloo, then yeah, I think I could maybe make a difference that way. There are definitely better paths to pursue, collectively, but I think maybe the folks telling me, "Hey, you! Stop eating meat. Thanks!" while trading Bitcoin and designing the next Juicero-like company (but better this time), are not fully understanding the problems at hand, and will not be effective allies.


If we combine your comment with the one about not having children... do we end up with A Modest Proposal?


This is really the most compelling argument to me and has me reducing (specifcally red) meat consumption.


Thirded, even as someone who has no intent of going full vegetarian anytime soon, in the past year I've significantly reduced the amount of meat, particularly red, that I eat on a regular basis. I'm just fine with reserving my meat meals for special occasions.


IRT meat substitutes coming in bulk forms as opposed to pre-formed patties, I've had "Beyond Meat" before which comes as a ground beef substitute as well as patties. The prices for Beyond Meat weren't much higher than the leanest ground beef at the grocery store.

https://www.beyondmeat.com/


It is currently selling at around $30 /kg for Patties. Retails for Ground Beef goes around $10 / Kg.

I would certainly not call that cheap or even affordable.


Ah, last time I saw it in the store I just saw a package of patties for ~$5.50. I had assumed it was about the same quantity of food as the packages it was next to, but I guess they come in 2-packs compared to the other patties next to them being 4-packs. I've mostly had it prepared in restaurants, with its price comparable to getting the steak option.


> This is about the only kind of vegan proselytizing that I can stomach. If you can make food that tastes as good as meat, with nutrition similar to meat, and sell it at a lower price than meat, I will switch overnight, and never look back.

I'm wanting to try it out someday, and am willing to pay the price for a "restaurant burger" made using the product - but the cost is too great currently for the home market. If they can reduce this, while making the product better, then I'm all for it.

That said - before I would be willing to switch fully, they'd have to be able to replicate a few kinds of cuts that are currently - well - impossible:

1. Well marbled aged rib-eye - steak and roast form, bone in

2. Pork shoulder

3. Full-size beef brisket, fat cap and all, plus tip

One day, perhaps...


This. I want my tacos and burgers to taste like tacos and burgers. I don't care whether it's "real" beef or not. If someone's selling 80/20 that's blended with some plant product (or even just 100% plant product) and it's substantially cheaper than 80/20 and tastes about the same then that's what I'm gonna buy.

So far no option like that exists on the shelf. All the fake meat options cater to the people who shop at whole foods and I'll take value priced 80/20 over that any day.


Most of the meat you get from the ‘easy’ places like supermarkets tastes terrible anyway, compared to quality meat from a specialist store. I’ve long ago stopped eating chicken almost completely because of this, in the end you just taste whatever you serve with the chicken, and you get a certain bite from it that is easily imitated using ‘fake meat’.

I’m pretty sure I will never be a strict vegetarian, but I honestly don’t see the point of eating cheap mass-produced meat over some more environmental- and/or animal-friendly produced alternative anymore. Quality over quantity please. I cannot understand how so many people disagree, especially those who claim to love meat.


People have different priorities. Some people insist on eating high end food or driving high end cars or drinking high end wine or all/some/none of those.

I eat cheap mass produced meat because it's often an ingredient in the things I put on the menu (hamburgers about once a week and tacos about once a month). I buy the store brand. If someone wants to make a more environmentally friendly semi-meat or non-meat product that is a drop in replacement for meat in my use case and is superior in any other way (shelf life, price, health, taste, etc) and equal in the rest then I will use it. At present nobody has done that for beef.


> I cannot understand how so many people disagree, especially those who claim to love meat.

Well for starters, a lot of them probably can't afford higher quality meat. Quality over quantity doesn't work if the quantity goes down too far.


I did see an impossible meatloaf in a grocery store, and it looks like their website is showing ground beef. So it looks like they are slowly branching out into other products.


Impossible is not currently available directly to consumers. They do not make a meatloaf - it is possible the grocery store bought the raw product and is selling their own meatloaf.


That, or they saw the "Beyond Burger" being used in a similar manner.

Beyond seems to be moving into that space, and Impossible is giving them the moment. Whether (or if) Impossible can recapture that market segment remains to be seen.


> it is possible the grocery store bought the raw product and is selling their own meatloaf.

Possible but seems pretty unlikely. Also, I don't think they'd be allowed to use Impossible's trademark in that case.

I feel like the GP must be misremembering.


https://www.facebook.com/molliestonesmarkets/photos/a.764954... I've also heard that Impossible sells the burger meat to restaurants unshaped, so my guess is that they are just using that to make meatloaf.

Edit: the meatloaf was served by the deli premade, it wasn't sold individually packaged.


Until the people currently destroying forests to grow cattle, start destroying forests to grow ingredients for these burgers. Soil depletion is also a thing. I still remember the argument for biofuel and where it ended up.

More options in the mix is always good, but trying to replace everything with vegetable stuff is not going to work in the long run.


Plant-based foods are almost always significantly more efficient to produce than meat since you no longer need to grow all of the food to feed an animal for its entire life.

From another article ( https://www.cnet.com/news/impossible-burger-2-0-tastes-like-... ):

> But Impossible Foods can produce a burger using a fourth of the water and less than 4 percent of the land -- and emit one-tenth of the greenhouse gases -- than a conventional burger, Brown said.

So yeah, we might still destroy forests to make veggie burgers, but it'll be 1/25th of the forest destruction (if you believe the numbers).


The rolling hills of Wales and northern England are never going to be great for crops, but they are perfect grassland for feeding cattle and lamb.

The grass hills are beautiful, it would be a great shame to see them converted to crops. I would argue they won’t be, and therefore the cattle raised on them is effecient.


Decreasing meat consumption would dramatically decrease the amount of land amount used for crop agriculture, not increase it. 85% of the UK's landmass is grazing land and crops grown specifically as animal feed[1].

In 2010, the British livestock industry needed an area the size of Yorkshire just to produce the soy used in feed. But if global demand for meat grows as expected, the report says, soy production would need to increase by nearly 80% by 2050. [2]

From a completely theoretical standpoint, if humans were to stop consuming meat we would actually need to close 1000's of crop farms, not open them on rolling hills, even when accounting for our dietary increase in plants. I'd therefore argue that it's a shame the land has to be used for agriculture at all. Better would be to maintain them as national parks and the like.

[1]http://www.sciencedirect.com/science/article/pii/S0959378017...

[2] (PDF WARNING) https://www.wwf.org.uk/sites/default/files/2017-10/WWF_Appet...


More national parks! As a recreational hiker and walker that would be a dream. I'd go vegetarian myself if it guaranteed even 50% more parkland.


The problem as I understand it is that while cattle are often raised in such places - grazing on open grass plains which could not support other crops - they are usually transferred to feedlots later in their life, where a significant portion of the nutrients used to support them come from corn, soy, etc, which do come from croplands.

So in our current system it does appear that cattle, even if they occupy some grassland space which could not be more efficiently used, do inevitably use resources which could be more efficiently used to feed humans directly.


But of course humans have been changing that landscape for millennia to graze livestock on it - it was much more forested before we arrived, and could be again.


The demand for, and thus price of, feed crops will decrease if we largely switch from real meats to plant-based substitutes, so there will be less economic incentive to grow crops on those rolling hills, not more. They could still be used to raise livestock (we're probably not going to eliminate 100% of meat and animal products from the market), or just returned to nature.


If we got to a place where most of the cow & lamb feed comes from open range grazing we'd be in a fabulous place.


It's much the same in the Alberta plains. You'd have to dramatically alter the ecosystem to grow a variety of crops there.


It's easy to win the argument that plant-based foods are more efficient to mass-produce than CAFO meat, but you might need to be careful generalizing; pigs and chickens fed forage and scrap are supposedly pretty efficient as well.

(I have no idea if there's an efficient way to scale beef).


> I have no idea if there's an efficient way to scale beef

If you're interested, https://twitter.com/drsplace is a good follow. She writes and cites a lot on this topic (because she is employed by the beef industry).


Efficiency and scalability are not the same thing. Does forage not have high land requirement? If there were a massive demand for scrap, would it be met by something other than scrap farming?


No, the point of forage is that it does not spend arable land generating crops for livestock. That's the meaning of the term.


We're so far from that being even close to a problem that I feel it's a bit disingenuous to see it repeated so often when vegetarianism comes up. There's a whole lot of meat we can cut out of our diets without any of that becoming a problem.

(And of course, if the soy that is currently fed to cattle is fed to humans directly, we can feed quite a few more humans from that than that cattle currently can, without needing to use more resources. That's not to say it does not come with its own problems, but they're unlikely to be as severe as the ones we get with meat anytime soon.)


The cattle need to be fed too, and they don't turn their food into meat very efficiently. That's why replacing meat with plant based alternatives is (almost) always a huge gain in efficiency, in terms of resource use.


Instead of these abstract hypotheticals about efficiency, we can just look at the price.

>At Hopdaddy in Scottsdale, Ariz., the Impossible Burger (using the original recipe) goes for $12.25. A classic burger made of Angus beef with the same basic toppings costs just $7.25.


Price has nothing to do with efficiency.


You have a strange notion of efficiency if you think something that takes more resources to produce is also more efficient...


I believe this is an urban legend? Anyway, most crops don't convert to protein any better than cattle.


Crops are also not perfectly efficient, but it's simply replacing two chained instances of inefficiencies with one.

Instead of

Crops -> Animal feed -> Cattle -> Meat -> Eat

you have

Crops -> some processing -> Eat


Then there's the 92% of grazing land that doesn't grow crops. That's a clear win for cattle.


According to the UN's Food and Agriculture Organization [1] "just less than half the world's usable surface is covered by grazing systems" and "Grazing systems supply about 9 percent of the world's production of beef and about 30 percent of the world's production of sheep and goat meat."

Doesn't seem like such a clear win for cattle. They do note that "For an estimated 100 million people in arid areas, and probably a similar number in other zones, grazing livestock is the only possible source of livelihood.", so not everyone might be able to afford a vegetarian diet, but 91% of beef seems replaceable.

[1] http://www.fao.org/docrep/X5303E/x5303e05.htm#chapter%202:%2...


No it's not. Only a tiny fraction of cattle are solely pastured. Each beef cow, even if pastured for the first year (which is typical) requires literally tons of high-calorie corn and or soy feed to bring it up to slaughter weight. Guess where that feed is grown.

Besides, the range land you're talking about isn't needed for crops anyway. We have more than enough arable land to grow crops for direct human consumption.


Beef is fattened on feedlots before slaughter, the exception is gourmet beef, which I doubt many people eat regularly.

https://www.theatlantic.com/health/archive/2011/12/feedlots-...


Are you talking about all the land that used to be rainforest?


Here is a really great article that covers a lot of ground in terms of what food is most efficient for protein both in terms of land & CO2.

https://ourworldindata.org/yields-and-land-use-in-agricultur...

EDIT: sorry here is the better link:

https://ourworldindata.org/meat-and-seafood-production-consu...


I don't know where you're getting your information, but it's not correct.


I've been under the impression that plant-based proteins take up less land than does animal-derived protein[0][1][2]. I could go on with the citations. So yes, replacing everything with plant-based protein would be vastly better.

Edit: Vastly better than Beef*

[0]https://www.wri.org/resources/charts-graphs/animal-based-foo...

[1]https://www.hsph.harvard.edu/nutritionsource/what-should-you...

[2]https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5899434/


Generally, most of that forest destruction is to grow soy beans for animal feed. Feeding the soy beans directly to humans is far more efficient, so, if more people adopt TVP instead of meat, you'd expect a drop in land requirements.


You go ahead and spend your money on that stuff. But in a free market, soy-based protein is going to be a hard sell.


According to TFA, the Impossible Burger 2.0 has reached parity with meat-based burgers. It seems unlikely that they'll just stop innovating, so they might eventually produce a soy-based burger that tastes better than meat at the same price. If that happens, it's game over for meat.


It'll still be a burger - or ground burger product.

What if I want a well-marbled aged beef ribeye?

Or if I want to smoke a pork shoulder or brisket?

Those kinds of products are going to take some time before they become manufactured from plant-based sources (or before they are "grown" - indeed, the first versions of that nature are likely to be too lean, which will be a real problem, especially for taste and texture).


We have them in local joints - at a 50% premium. Not gonna take over at that price.


"but trying to replace everything with vegetable stuff is not going to work in the long run."

But we have to eat... what do you recommend we replace our protein intake with?


I suggest other plant protein sources, like soy or pea. Wheat, in particular, has a terrible amino acid profile for humans [0].

Aside from making it so that anyone with coeliac can't consume their burgers, it's just not as effective for humans as animal protein. Pea and soy, however, are nearly as effective and much better for the earth/environment.

[0] https://www.ncbi.nlm.nih.gov/pubmed/3887888


The incomplete protein thing is a myth [1]. The amino acid profile of single ingredients is almost never a concern in practice, because meals nearly always contain complimentary proteins. It's actually really difficult to avoid complimentary proteins if you have anything like normal dietary habits. Furthermore, it's not even necessary for every meal to provide all essential amino acids, as long as your diet isn't chronically deficient in any of them over time.

Wheat protein is easy to complete. This is acknowledged at the link you gave:

> when combined with other food proteins such as legumes, oil seeds or animal products the proteins of wheat exhibit excellent nutritional complementarity.

Lysine is the limiting amino acid in wheat protein. Lysine is easy to find in other places, and wheat protein can be made fully complete using half as much pea protein, for example. A single 20 g portion of wheat protein similar in size to one impossible burger contains over a quarter of the RDA of lysine [2]. Nearly any other protein you consume in a day will easily provide the rest, even with sensible vegan diets.

1 - https://www.forksoverknives.com/the-myth-of-complementary-pr...

2 - https://www.nutritionvalue.org/Wheat_flour%2C_whole-grain_nu...


It depends on your protein needs and goals. Survival is different from optimal performance.


Not sure what you mean by "optimal performance". Your body needs a finite daily amount of each essential amino acid for tissue growth and repair. If you're an athlete you might need more at times, and some health problems can cause usage of particular aminos to spike, but the requirement is always finite. Consuming more than those amounts has no proven benefit (unless that protein is meant to displace calories from carbs or fat, which is a completely different topic).

Optimal daily intake of all essential amino acids is easy to achieve with any sensible dietary habit, even for very active adults. If you're consuming adequate protein each day, given your activity level and health, then the amino profile of your protein intake is completely irrelevant unless your diet is really goofy.

I'd encourage you to read that Forks over Knives article.


I’ve seen a lot of results regarding net protein synthesis with respect to amino acid profiles, and in general, higher concentrations of specific amino acids were tied to greater synthesis. (Especially Leucine through mTOR.) Is this misleading somehow?


Yeah, leucine is a bit of a hot topic among the intermittent fasting crowd because of its apparent ability to arrest fasting-induced autophagy. Some amount is clearly critical for anabolic signaling, but the evidence I've seen indicates that extra dietary leucine (in excess of typical consumption) has no effect on actual muscle synthesis [1].

There is compelling evidence supporting supplementation of some conditionally essential amino acids such as carnosine (perhaps vis-a-vis beta-alanine) and glutamine. There's also increasing interest in restriction of specific amino acids, namely methionine, for anti-aging and cancer treatment.

But all this talk of supplementation and restriction, outside of what occurs naturally in foods, stands in opposition to the dietary notion of protein completeness. My hope is that it will eventually lead to more appropriate and flexible measures of dietary protein quality.

1 - https://www.ncbi.nlm.nih.gov/pubmed/20844186


Even with all that being said, it would still make sense to make sure a burger is a source of complete protein - you know, just like the original article. Closer to optimal food, fewer worries, greater value, etc. etc.

So, is the IB 2.0 a source of complete protein or not? I'm asking this from a pure "what's the spec sheet here" point of view.


The problem is that your usage of the phrase "complete protein" doesn't really make sense here. Three impossible burgers do in fact provide complete protein for a whole day, meaning they provide the RDA of all essential amino acids for an average adult.

And that would be true even if the burger consisted only of wheat protein. The listed ingredients include protein from wheat, soy, and potato, so it's quite possible that the amino profile is close to optimal. But again, that doesn't really mean anything in practice, unless you want to try to survive on just a couple of impossible burgers per day.

In other words, scrutinizing amino acid profiles has almost no benefit in a practical diet. Even if you're a vegan, if you eat a sensible amount and variety of protein during the day (grains, beans, nuts, etc) then your daily amino intake will be readily completed.


> that doesn't really mean anything in practice, unless you want to try to survive on just a couple of impossible burgers per day

You're not wrong, but I think you're taking a very narrow view here. There are situations when having a good source of complete protein is important. E.g. you're working out and you need to increase the muscular mass. In that case, you better make sure your main source of protein is indeed complete.

The real world is annoyingly diverse sometimes.


No, you really don't. I know the completeness thing is ingrained in nutrition lore and seems to make good sense, but it almost never actually matters.

Try this as an exercise: Suppose you're a 100kg power lifter targeting 1.5 g per kg body weight protein intake (which is at the lowish end of common protein recommendations for athletes, resulting in 150g protein per day in this case). Suppose you don't want to eat anything but beans. Only beans, breakfast lunch and dinner. You make sure you get your 150g of protein per day from beans, which is a lot of beans, but well worth it because you love beans.

By your criteria, your main protein source is horribly incomplete, and I would agree. But now tell me, will you actually end up deficient in any essential amino acids? The answer is, perhaps surprisingly, probably not. Lets briefly look at the numbers:

The limiting EAA in most pulses is methionine. Sometimes tyrosine is low as well, but let's stick with methionine. That means that the only EAA deficiency possible with your bean-only diet is methionine. To get 150g protein you'll need around 600-800g of beans, depending on the type of bean, which yields between roughly 1.2 and 1.8g of methionine, again depending on the type of bean (I'm using USDA data for lentils and pinto beans for this example).

So the question is, is 1.2-1.8 g/day of methionine enough? As far we know, yes, that amount of methionine is at or at least near the amount that your body can use in a day. I've never seen evidence that any amount over that range is of any benefit, any excess over utilization being either oxidized for its caloric value, or excreted. There is evidence that some athletes need more than 1.5 g/kg/day of protein, but this is based on increased oxidation of all dietary amino acids, rather than higher utilization of specific EAAs [1]. So if you need more protein, you can just eat more beans.

In other words, your 600-800g bean-only diet probably gives you complete protein each day. But even if it didn't -- if you somehow turned out methionine-deficient -- then you could easily "complete" your daily protein intake by eating another serving of beans. Or an egg.

Now suppose you're not an athlete, but just a schmuck like me, eating a more typical 0.8 g/kg of protein. Now you're eating only 80g of protein, and thus only around 0.6 to 1.0 g of methionine per day. Now you might end up methionine-deficient, but even here the evidence is thin, and all you'd have to do to correct it is eat an egg or two. Or more beans. (Interestingly, there is great interest in methionine restriction as an anti-aging and anti-cancer strategy, so methionine deficiency is decidedly a rare and speculative condition).

Does this make sense? Do you see how easy it is to consume complete protein each day? This is a specific example, but the arithmetic works out for grain-heavy diets just the same. All you need to do is make sure you're getting the daily amount of protein recommended for your athletic activity level. As long as you do that, you're highly unlikely to be deficient in any EAAs, even on a whack diet. You can live your whole life unaware of protein completeness or amino acid profiles, and your body will never know the difference.

1 - https://onlinelibrary.wiley.com/doi/full/10.1111/nbu.12215, Protein intake for athletes and active adults: Current concepts and controversies


Dear lord, this is typical HN stuff. Highly analytical, focused on a very narrow point of view, and completely useless in practice.

The world outside the pixel matrix is a very different thing.


Hmmm... well I'm out of ammo :)

If you're ever interested in learning more, I'd say just try running some numbers yourself. Pick a diet with some "incomplete proteins", and then figure out what specific EAA deficiencies might result. Try to use at least a semi-realistic diet. See if you can do it.


The Impossible Burger is designed to use environmentally friendly ingredients that can scale. I don't understand what your issue is.


I’m suggesting they simply use different plant protein to do so.

Would you consider wheat protein to be the only kind that can scale? If so, why?


Beyond Meat, another meat-substitute company, uses soy and pea protein:

https://en.wikipedia.org/wiki/Beyond_Meat


Quinoa is also an excellent source for a full amino acid complex. It has substantially higher Lysine content then that found in other grains.

[1] https://www.ncbi.nlm.nih.gov/pubmed/1546052


The question you're replying to isn't the one being asked. Also, per the article, the current iteration of the Impossible Burger is no longer wheat-based.


Unless the Impossible Burger is exceptionally inefficient to produce, that's still a huge win. An acre of land can produce about twenty times as much edible protein from soy as from beef.


> trying to replace everything with vegetable stuff is not going to work in the long run.

I'm not sure what you think the alternative is. People need to eat.


Maybe cattle farming (plus fertilizer and methane recovery) in near-Earth orbit O'Neill Cylinders will be the answer?


These burgers are not a suitable nutritional replacement for beef. Beef contains cholesterol, zero carbs, and has a different vitamin/mineral profile.

This stuff has no cholesterol and (a small amount of) carbs while also containing way more salt, thiamine (vitamin B1), and folate (vitamin B9): https://nutritiondata.self.com/facts/beef-products/6205/2

http://livablefutureblog.com/wp-content/uploads/2018/05/impo...

FYI, both folate and thiamine over-consumption may be linked to cancer:

https://www.ncbi.nlm.nih.gov/pubmed/29529163

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4178204/

So while it is fine for people to eat it for "pleasure", it may be dangerous to trick the mind into thinking it is consuming a real burger.


>MAY be linked to cancer (emphasis mine)

Yeah but processed meat IS linked to cancer.

https://www.cfs.gov.hk/english/multimedia/multimedia_pub/mul...

And last I checked, most Americans have a problem with high cholesterol, not low cholesterol. Americans eat too much meat.


By "may", I meant "is" according to your definition. I am just skeptical of the standard process medical researchers use to determine this stuff (NHST), so used the term "may" as I would regarding anything else.


Is ground beef considered processed meat?


No it isn't [1]. But both processed meat and excessive consumption red meats have been linked to cancer in some studies [2]. This has also been refuted. [3]

[1] https://en.wikipedia.org/wiki/Processed_meat [2] https://progressreport.cancer.gov/prevention/red_meat [3] http://www.diagnosisdiet.com/meat-and-cancer/

Google "meat cancer" for alternative sources.


you're 3rd link comes from a person who is so anti-plants its laughable. Almost all of her posts are pro-meat. It seems her livelihood now depends on it.

https://twitter.com/GeorgiaEdeMD/status/1011204721598660608


I didn't cherry pick - they were top result for the query, but neither did I read the sites more widely - It's which I included the search suggestion for alternative sources.


That is interesting but I don't think that it would be healthy for people to eat beef burgers as their primary source of nutrition either. What annoys me about the fake meat is that in the dystopian future soymeat was supposed to be everywhere and cheaper where real meat was a sought after expensive delicacy but due to government subsidies and hding the costs of environmental externalities real meat remains much cheaper than the fake meats in general. Just saying.


If humans were forced to start eating "dystopian future soymeat" and stop eating meat, I'm sure it would become far cheaper as it becomes more readily available. As it stands currently, most humans do eat meat so it is cheaper than a heavily researched niche alternative which has taken years to become remotely comparable to real meat.


The economics/politics of it is a different issue. I am concerned about the danger of tricking people's minds into thinking the body has consumed something with nutritional value other than it really has. Humans have been consuming beef for a long time.


> I am concerned about the danger of tricking people's minds into thinking the body has consumed something with nutritional value other than it really has.

I think you're overreacting here. Impossible Burgers are slightly different, nutritionally speaking, from regular burgers, but it's not like one is 100% carbohydrates and the other is pure protein. They're relatively similar.


Nobody's saying that beef burgers are a good primary source of nutrition, but this product can't replace beef.


Why do you make it sound like people need to eat beef to have healthy diet?


Who said that? If beef is part of your healthy diet though, you shouldn't assume you can just swap out a normal burger for an impossible burger.

But my main concern is the aspect of "tricking" the brain into thinking it is consuming beef by mimicking the texture and taste (which is their goal) but instead consuming something with different nutritional value. Just seems like it could be dangerous is all.


> But my main concern is the aspect of "tricking" the brain into thinking it is consuming beef by mimicking the texture and taste (which is their goal) but instead consuming something with different nutritional value.

Does the "brain" (which I am specifically using in a biological sense, because it seems like that's what you meant instead of "people in general") actually care about texture and taste when consuming food? I don't see how this could be dangerous, except if people somehow eat a dozen of these and nothing else and somehow the brain "thinks" it's gotten nutrients that it hasn't.


>"Does the "brain" (which I am specifically using in a biological sense, because it seems like that's what you meant instead of "people in general") actually care about texture and taste when consuming food?"

Yes... haven't you ever eaten food and liked/disliked the texture/taste based on what you expected?

>"I don't see how this could be dangerous, except if people somehow eat a dozen of these and nothing else and somehow the brain "thinks" it's gotten nutrients that it hasn't."

No one thought making grains (carbs) the basis for a diet would be dangerous but now we have an obesity epidemic because people don't feel full after consuming sufficient calories for their needs. Consuming too much or too little is entirely a "brain" (of course various hormones, etc that lead to cravings are involved) problem. If you feel full at the appropriate time you will never over-consume.


> Yes... haven't you ever eaten food and liked/disliked the texture/taste based on what you expected?

Yes, but that doesn't "trick" me into changing the nutritional value of the food.


The "trick" is occurring when the impossible burger is indistinguishable to your senses from a real burger.

You are not changing anything about the nutritional value, but your body will release leptin, insulin, salivia, etc as if it did have the nutritional value of a burger. This is bound to lead to some kind of problem, the only question is how big.

Take it to the extreme of something that is totally undigestible cardboard with zero nutritional value, but is impossible to distinguish via any senses from a beef patty. Do you not think consuming this will cause issues for people?


Are leptin, insulin, etc released because of what the brain "thinks" you are eating, or are they released as a response to what actually goes into your body?

Aspartame tastes sweet and one could easily imagine the brain "thinking" it is sugar- and yet aspartame consumption does not produce an insulin response.

How did you arrive at a conclusion that this "tricking" is actually happening, when it seems there are proven cases where it does not?


Aspartame doesnt taste anything like sugar to me...

And at this point, from what I've read, the impossible burger is not capable of tricking the person. But look up "anticipatory insulin/whatever release":

>"Currently, anticipatory or cephalic phase insulin release (CPIR) is defined as insulin release which occurs prior to nutrient absorption in response to sensory stimulation of the oral cavity by the taste of food or food ingestion. In humans, the response is typically characterized by a rise in plasma insulin levels that occurs independently of increases in blood glucose, peaking within 4 minutes after sensory stimulation and returning to baseline by 8–10 minutes post stimulation" https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3056926/


Maybe they're from Texas and are legally mandated to defend the good name of beef?


That's really cool. Although I wish there were more vegan food that didn't try to replicate non-vegan textures and flavors. Imitation can only be playing catch-up. The best vegan and vegetarian food does its own thing.


I used to feel this way until I tried an impossible burger (1.0, I presume). I thought the only way to allow the more carnivorous of us to have a satisfying meal while eliminating animal suffering was to grow petri dish meat.

Impossible burgers seriously nail the taste and texture and nutritional proportions. It also seems like it will be much more cost effective to create them than the aforementioned petri dish burgers. When I tried an impossible burger it seriously made me excited for the future. The imitation meats from before had some serious problems, but just trust me, you need to try this one if you haven't already.

For context: I am a red blooded American meat eater.


I find this interesting. I tried an Impossible Burger a while ago and I didn't find it to taste like meat at all.


Since they are only available in restaurants (until March 2019), this may have something to do with the preparation method used. I've read in reviews of the product that if you overcook it, such that all the pink color in the middle of the patty is eliminated, it does not taste as good.

I've had it in burger patty form on a bun with lettuce, tomato, pickles, ketchup, mustard, and mayo. I've also had it crumbled up in vegan lasagna. Both ways tasted great.


I have absolutely loved every impossible burger in patty form I've been served, it's certainly not fooling me as real meat but its good enough it doesn't have to, but every time I've had it crumbled its been dry and fairly unpleasant. You can definitely ruin it in preparation.


Makes plenty of sense. Real beef doesn't taste as good when you overcook it too.


If you were like me, you probably asked for it “medium rare”. That doesn’t really work with Impossibles, they need to be cooked “well done” to get that crust and avoid being mushy.

[edit] lol... okay next post contradicts my report... well anyway don’t expect the temps and results to exactly map would be my takeaway


My experience is that Impossible is better "medium rare" than most of the other ways of cooking it. A place near me serves it by default as a "steak burger", medium rare with fried onions and A1, and that does seem to play well to the strengths of the Impossible.

(On the flipside it does feel like the Beyond Burger is best a greasy "medium" or "medium well". The best I've had that served is in a vegan variation of a Big Mac. It's easy to get Impossible and Beyond confused, so maybe that's what you experienced?)


Ditto. But the restaurant wasn't exactly 5-star either. It seems they're not completely fool-proof for inexperienced cooks.


I've always found the impossible burger to taste 'too much' of umami to taste like a burger. This might actually be a good thing (this means it tastes delicious and meaty).


Out of curiosity, what eats more animals, humans or the rest of the animal kingdom?


Spiders consume twice the biomass of all adults on earth every year, so I think it's safe to say: Animals. Both in number as well as in weight, even if all humans adopted the US lifestyle (120kg meat/year).


Okay. I'm thinking that animal suffering ought not be the metric here, in that case.


Is the argument that suffering (even if only of animals) isn't worth reducing if we aren't the main source of it globally? I don't think we should use nature as the metric for morality, because a lot of really terrible things are very "natural".

Certainly we aren't going to "eliminate" animal suffering, the word the above comment used, but reduction is another matter.


Sorry for the weird use of language. I was thinking of animal suffering as an ingredient in the meal. Akin to how people say, "the secret ingredient is love."


Being born in India, I've had the privilege to eat vegetarian meals that can rival even the best meat based meal.

While I welcome 'impossible' meat replacements, it is funny that the meat reduction movement is looking at such impractical and immature products instead of simpler solutions such as bringing veg friendly cuisines to the fore.

I am opposed to advocating for cold-turkey veganism though. Milk products and eggs are great meat substitutes, and the lack of both makes entire cuisines inaccessible.


Being of Indian descent, I might be biased. But Indian cuisine is the only cuisine I'm aware of where being vegetarian isn't a compromise in the creativity, quality, and sheer flavors available to you.

For other cuisines, where centuries of culinary creativity mostly went towards making meat, this is the only viable approach to weaning us off growing animals for meaty foods.


Another one that is even vegan-friendly is Ethiopian food. Almost every Ethiopian restaurant I've been to has a "vegetarian sampler", or something of the like, which on closer inspection is usually vegan. Many dishes in the sampler are lentil-and-spice-based, all are entirely delicious.


Thai cuisine (my favorite cuisine, even above Indian) can do without meat. Their curries (green,red) and flat noodle dishes (pad ki mow, pad see ew) work well with protein substitutes. Though, a certain richness will be lacking.

Vietnamese cuisine also kind of works if you know how to make a good veg stock. My vegan fried basically lives out of a local Vietnamese place.

Chinese stir fries can be made any way you like. Again, you will need to be a good cook to get add sufficient richness and umami to a veg only stir fry, but with a good base of chinese spices, the sky is the limit.

You may see a trend here. Any cuisine that relies on spices to impart flavor to the dish, can be easily ported over to a veg only format. Western dishes depend on leveraging the innate flavors in the ingredients, and veggies don't fare quite as well in that regard.

honorary mention: (cuisines that taste great veg, but do get a huuuge boost when meat is added) * Middle eastern falafel-hummus-salad based cuisine (these are no normal salads. Huge variety in salads here) * Mexican ( treat it like a Subway with better ingredients. Most veg Indians that I know of, live off of Subways anyways. We are hard wired to like Rajma Chawal...so mexican feels like home)


There are also quite a few German/Austrian dishes that are sweet but are a full meal. Look up "Kaiserschmarrn" or " Zwetschgenknoedel". "Kässpätzle" are not sweet but also a full meal.


But to be frank, while Austrian desserts-as-main-course could qualify as vegetarian cuisine, most main courses aren't vegetarian, and at least include a little bit of bacon here and there.


The dishes I mentioned aren't considered desserts. They are main courses.


Well, I am Austrian, and I consider them both desserts and main courses.


I guess you Austrians must be doing things wrong :-). In Bavaria I have never seen Kaiserschmarrn as dessert.


I wouldn't consider either German or Austrian cuisines to be vegetarian-friendly. Especially when contrasted with Indian food.

Having a few dishes that simply don't contain meat is a pretty low standard to set. I think good vegetarian cuisine should also make up for the lost nutritional value of meat (e.g. protein through lentils, seitan, tofu, etc), and of course, have the creativity and effort go into making it delicious. In German/Austrian cuisine, I find that often the vegetarian dishes are an afterthought, being more often on par with a side dish, rather than a true main course.


Ethiopia provides solid competition.


> But Indian cuisine is the only cuisine I'm aware of where being vegetarian isn't a compromise in the creativity, quality, and sheer flavors available to you.

Of course it is. Vegetarian food is a strict subset of all food.


I don't dp this often or ever on HN, but....Bullshit, there are far more vegetarian foods available than your typical fish, pork, beef, lamb and poultry (and perhaps "game") dishes.

I'm not a vegetarian, but I can certainly say that products based on a previous living animal are certainly not a "subset" of vegetable based diets.

What a most ridiculous assertion to make.


How am I wrong? By not eating meat you are making a compromise. Maybe worthwhile, but it still is a compromise.


You're being downvoted because you're missing the point, and trying to argue semantics.

Yes, of course, by the number of individual ingredient options, keeping meat out is a "subset" in the strictest of mathematical definitions, but that is a largely useless argument.

The point is, while this is changing a lot in the US coasts for example, in most other places in the US (and even worse in parts of Europe I've travelled to), the dishes that are actually vegetarian (contain only ingredients derived from vegetables or spices), are a VERY small subset, usually side dishes.

But in Indian cuisine (and probably Ethiopian as the other poster stated), you could have just as much of a variety of dishes that are just made from vegetables, that you wouldn't grow tired of eating mashed potatoes, green beans, and salads.


There are a ton of delicious Chinese vegetable dishes. I've always found it weird that Americans insist on meat being the only delicious food out there.


This white guy agrees :)


Look for falafel.


Food is a cultural and emotional issue. As much as some people like to try new dishes, others prefer to stick to what they know and love, give or take a few variations. What you eat may be part of your identity and culture, and giving that up for something foreign that's supposedly better isn't easy. Seemingly small steps are an easier sell.


For me as a vegetarian, getting into Indian food was a dietary breakthrough. Vegetarian Indian food has already been developed for thousands of years to be tasty and meet dietary requirements.

I grew up on typical American cuisine and then became vegetarian, and I was disappointed by a lot of vegetarian recipes that were designed to make sense to people with my culinary background. However, I recognize that switching someone's cuisine is a big thing to ask for; reducing meat consumption will go a lot smoother if it doesn't mean switching to a new culinary tradition - which is why cookbooks featuring those recipes that I didn't like are so popular.


> vegetarian meals that can rival even the best meat based meal

I like a few Indian dishes, so I can appreciate what can be done in the vegetarian space.

Even so, I'd find it difficult to believe that any of them could match a properly cooked smoked BBQ beef brisket in flavor or texture.

Though I'm sure more than a few would make good side dishes, or work well with the brisket as an ingredient.


In addition to breakfast tacos and cigarettes there are few things that inspire cravings as much as a good curry.

Not indian, didn't grow up with indian cuisine, love brisket, eat the best in the world couple times a month, and I am definitely a texture eater and not vegetarian.

Good curries with fresh spices have made me defacto vegetarian and nearly vegan for long stretches of time without any intentionality or effort on my part, they are hardly side dishes, they activate feelings of wellness and primal satisfaction in parts of my brain I thought only steak could provide, I'm glad I was introduced to good indian cuisine in my late 20s. Obviously the reductionist truism is correct "steak != not steak", but indian food relegated to side dishes? Pffft.


Just to make a point, there are many Indian dishes that are cooked very sloppily out of the state they are found in. (yes, sloppy even in other states in India, and especially sloppy in the US) Just as you would need to be in Texas-NC-SC to get the best good BBQ.

The best Indian food I've had in the US is always when a friend's mom is visiting.

Trying an Indian dish in the region it hails from, completely changes your perception of dish. If you are ever in Delhi, do try their Mughlai cusine. It is the Indian equivalent of meat heaven.


> Even so, I'd find it difficult to believe that any of them could match a properly cooked smoked BBQ beef brisket in flavor or texture.

The point is to have a similar abstract value of "tastiness", rather than having the exact same flavor or texture.


It’s astounding to me that you mock efforts to replicate meat when the “simpler solutions” is to just tell people to eat veg cuisines and this give up the meat-based cuisines they’ve lived with. And then in the next sentence, you oppose veganism because it’s apparently wrong to give up cuisines you’ve lived with.


Cold-turkey is an idiom meaning to immediately change without a transition. It's often used as "quitting smoking cold-turkey".


Yes, I'm aware of that. But this is the full context of the comment:

> I am opposed to advocating for cold-turkey veganism though. Milk products and eggs are great meat substitutes, and the lack of both makes entire cuisines inaccessible.

The "immediately change" connotation of "cold-turkey" doesn't make much sense here. The commenter seems to imply that eliminating entire cuisines -- i.e. having "entire cuisines inaccessible" -- is a difficult problem for people, regardless of the speed at which you do it. And I agree with that. Which is why I find it weird that he thinks it's weird why people who weren't born on vegetarian cuisines can't just switch to them, when introduced. I would argue that even if that were possible for most people, things like "Impossible Burger" are necessary for a successful transition.


> Which is why I find it weird that he thinks it's weird why people who weren't born on vegetarian cuisines can't just switch to them, when introduced.

I didn't read it like this at all. He's arguing to bring more vegetarian cuisines to the forefront to raise awareness of the possibilities that exist. His critique was against lauding the "impossible" as the solution to getting everyone on veganism immediately.


From his original comment:

> it is funny that the meat reduction movement is looking at such impractical and immature products instead of simpler solutions such as bringing veg friendly cuisines to the fore.

I don't disagree that ventures like Impossible Burger are a convoluted way to reduce meat consumption. But I disagree that introducing vegetarian cuisines is a simpler "solution" -- if we mean to actually solve the problem -- for the reason that he states in his next paragraph: it's very difficult to voluntarily give up the cuisines you've lived your life on, and this includes the many meat-centered cuisines found in non-vegetarian cultures. Meat-alternatives may be complicated and difficult, but so is the problem they hope to solve.


That is what I meant.

I applaud efforts such as the impossible burger. But maybe, we should have a gander at the 'very much possible' first.


In my opinion Indian cuisine is the way to go for vegetarians. There are a ton of great dishes that make vegetables and beans shine without trying to imitate meat. I like veggie burgers from time to time but I don't think meat imitation products are good long term path.


The one big problem for me is that nearly every "veggie" dish I've ever known would be IMPROVED with meat in my very personal opinion. Is there any meal/food that tastes worse with a dead animal added?


I live in a primarily meat eating household, with a couple of veg days every month. (and my mom makes some Michelin star tier non-veg...strong bias applies)

Everyone in the house looks forward to the veg day, because we know it will be special. The techniques needed to cook good vegetarian food are fundamentally different, in a way that meat can't take advantage of it.

You would never want to eat a parmesan beef or a chicken pastrami. It just won't work. Similarly some dishes only work as veg dishes.

There are many indian veg dishes (daal-baati-churma, Undio, garlic-tomato sabji, misal, usal, chat) which simply do not have any non-veg equivalent. And all of these are main courses with the vegetable being the highlight.


Vanilla pudding may taste worse with meat :-). I am also not sure about pineapple juice.


Milk Steak too


> instead of simpler solutions such as bringing veg friendly cuisines to the fore.

To me, transforming people's food preference requires obviously much more complex solutions than replicating meat.


I say whatever sells more non-meat burgers is good. Telling a die-hard meat eater to just eat a mushroom or some eggplant is not going to be effective.


I'm a die-hard meat eater and I'd eat a lot of a tasty veggie sandwich patty. I need more veggies in my diet but it's hard to get enough without cooking.

It doesn't have to be a fake burger. Just something tasty for a healthy daily dose of vegetables.

For me, soy doesn't qualify. It's one of the most common crops in the world and there's already enough of it in other things I eat.


If you're not cooking, but are concerned about health, how are you eating that you somehow escape vegetables?

The thing is, "healthy" is often associated with freshly prepared foods. The non-cooking-yourself option for (hopefully) freshly prepared food would be reasonable usually sit-down restaurants, most of which offer plenty of vegetables because they're cheaper than the main course. And of course, delivery is an option.

(Obviously, "freshly prepared" as framed in opposition to pre-prepared with additives, handling, and ingredient selection focused more on the taste & texture surviving longer term delivery and storage.)


I need more veggies in my diet but it's hard to get enough without cooking.

Even if you're unwilling or unable to cook, there are plenty of vegetables that are still delicious and nutritious raw. I suggest baby carrots, tomatoes, avocado, and peppers. If you're willing to microwave, there are a whole host of "microwave in bag" options as well...


> I need more veggies in my diet but it's hard to get enough without cooking

How so? On face value this feels like an excuse for simply making poor diet choices. If I'm mistaken, then... cook?


Not everybody has the time or inclination. There's something vaguely nagging mother-in-law-ish about simply being told to stop being lazy and cook. If I don't want to cook, that's my business. In the modern world, when both adults in a family are working, not cooking shouldn't be a barrier to healthy eating, nor should it be considered mutually inclusive with eating junk.


> not cooking shouldn't be a barrier to healthy eating, nor should it be considered mutually inclusive with eating junk.

Nobody suggested healthy eating requires one to cook. There's a myriad of places everywhere that serve healthy food, so if you're foregoing veggies, it's your choice. s/cheeseburger/salad/g; done.


I'm just a sample size of one, but I'm willing to eat it if it tastes good. I think the biggest problem is habit (or I guess that overlaps with culture). People are hungry and see a burger for a decent price and know it will be acceptable. A lot of foods you can just add chicken or ground beef to.

I've had some fantastic vegan food, but the only vegan food that's a commodity for me is Indian food or faux-meat products. So convincingly good faux-meat is probably the easiest way to move people.

My big problem is that most meals without meat I'm not satiated. This also happens when the main protein is fish. For salads I hear a bunch of people joke that you get tired of eating before you get full. I also think this is habit for me. I'm not sure if meat alternatives address this.


I think a lot of the satiated feeling is a mental thing, as I noticed this a lot when I first went vegan, I would eat a lot of fake meats and veganized meals of things I was used to. After time your can adjust away from that and you can feel like you ate a filling meal even if was just a large salad or a decent sandwich.


It's generally difficult to dissuade someone of their core beliefs. That's why political discourse often gets dirty and bloody. Language, too, oddly enough.


There was this one girl I was dating for a short while. She was vegan, for her own reasons, and so she'd eat her own meals. I asked if I could try some one time.

The tastes of the various kinds of meatballs she was have were interesting, at the very least. I'd never had anything like it. One particular kind – can't remember the name of the veggie it was made of – was so good I made my own later. A unique taste with its own unique texture: soft, dry, crumbly, yet condensing nicely after chewing.

I'm looking forward to meat imitations. I'd try one eagerly if I had the chance. I like the taste of meat, and it would let me have meat without the massive animal husbandry ecosystem required to support it. What's not to like?

In the meantime, I'm sure there are tons of things I'd enjoy, that I haven't tried yet, which are also completely vegan.


As a vegetarian that is a fairly picky eater, and (a decade ago) a big meat eater, I have a different perspective. When you don't enjoy, say, bell peppers, it is really nice to have some meat-like textures and tastes. As we get closer to having textures that do more than taste/feel like highly processed meat, it gets better.

Which doesnt contradict your point that veg/vegan options have taste and experiences that are worthwhile in their own right, but I shall forever be glad of the time I had pakora thatd recaptured the taste of KFC, as well as other chewy options to round out the relatively small set of options my tastebuds find palatable.

I certainly wish it was different, but from my perspective veggies are out there for anyone to find. Meat tastes/textures are not out there for the vegs/vegans yet.

Plus, the easiest way to reduce meat consumption is to provide drop-in replacements for those that are seeking that taste/texture in ways that done make them regret the choice.


I agree that the best vegan and vegetarian food does its own thing, but for me, a pescatarian, the idea of not having the delicious taste and texture of salmon slowly baked in a cast iron pan for four hours whilst being basted with oil every half an hour … my tongue just disallows it. It's not yet a sacrifice I'm willing to make until I encounter a viable alternative, and so efforts like these are a step further not just for people like me but for the general population.

Fortunately, fish is fairly easy to imitate with soy, but nothing quite beats that melt-in-your-mouth quality of slowly baked salmon. That's about the only meat I eat anymore, though I still experiment with substitutions. Usually some kind of tofu and a thick-but-viscous sauce of some kind, but even then it's flavoured with dashi.


Your viable alternative is on the way

https://www.fastcompany.com/40559474/this-salmon-burger-tast...

https://primeroots.com/

Disclaimer: I am a cofounder of this company, we have recently rebranded to Prime Roots from Terramino


Though the texture of your burger doesn't look quite like what I have in mind, I'm curious to try it. Do you provide to New Zealand?

A lot of these products are only available in the States, I find. Aspiring vegetarians and vegans down under have to wait.


We've made a burger first as it's simpler than making a fillet, that will come later. Sadly I do think we will be in the USA before New Zealand. We are planning to release first to those who sign up for our mailing list though, so if you want to try it and other things we are working on then that would be the best way to do so. We don't put out many emails, just using it as a way to make sure the early production goes out to those who care the most.


Tell me more about this delicious salmon you cook.


Basically we just roast it slowly in an oven in a cast iron pan on a low heat for a long-ish period of time. The skin gets crispy, but the inside seems like it's melting as you push your fork through it. I don’t know the exact details but I’m sure we got the recipe online, so it’s likely Googleable.


Hear hear! These kinds of foods I think are handy for people transitioning to a more vegetarian/vegan diet, when they still crave "traditional" foods like hamburgers and hotdogs. But I think they also goof up public perceptions of what good veg* food is.


As a non vegetarian (yet?), I must a agree.


So, I'm a die-hard meat eater, and I categorically refuse to ever give up meat, but there is some seriously fantastic vegetarian food out there based on this exact principle.

There's a Beijing-style street food place in a suburb of Dallas. If you're ever in the area and want to check it out, it's called Fatni BBQ. My absolute favorite items on the menu are both vegetarian, and I would gladly go there and get only non-meat items because they're _that damn good_.

Item one is what the menu calls "hibachi tofu". It's a basket of tofu that's all been seared on the grill. It has all the wonderful tastes and textures I associate with fried cheese, except it's not quite as gooey. I'm lucky it comes in a giant basket, because I will devour that so fast.

Item two is what the menu calls "hibachi gluten", which is a skewer containing several pieces of fried wheat gluten. Most of the pieces are cut in a spiral pattern, but there's usually one end piece on each skewer that's shaped kind of like an arrowhead. I seriously feel sorry for the celiacs of the world, because this stuff is genuinely addictive. It tastes like it's made of both meat and fried dough at the same time. Each skewer is about $1, and I never order less than five. And I still leave wanting more but having to cut myself off because I can spend way too much there if I'm not careful.

Oh, and every single item on their menu is dipped in a cumin-forward mix of spices that's just amazing.

They're actually not a vegetarian place. They have lots of meat items on their menu, but honestly they're just not nearly as good as the tofu or the gluten.


> I wish there were more vegan food that didn't try to replicate non-vegan textures and flavors.

Isn't that most vegan food already? I.e. vegetables


There are so many hyper-processed vegan items available marketed as "Milks", "Cheeses","Burgers" and "Sausages" etc. It's a huge business.

As someone mentioned above, food is a part of your culture. And there are many aspects of people's food cultures that they'd prefer not to get rid of. Someone may hate animals dying, but love the social gathering of a back yard party with burgers on the grill. These people may want to replicate this experience with a bean burger. Someone else has fond memories of their grandma's spaghetti and meatballs, and needs to figure out some way to replicate it.


When I cook, I cook around my choice of meat. If I'm making something vegetarian I have a completely different mindset.

Compare the use of vegetables in American cuisine versus vegetarian Indian cuisine.


What kind of vegan food are you thinking of? I mean, things like nuts, beans, etc. already exist. What requirements should "new" food fulfil? Providing the right nutrients?


Snack food. I'd love a snack food producer that only makes really healthy products that taste amazing, but which doesn't actually market anything as being healthy. They don't have to mimic existing snacks and probably shouldn't - nobody wants a "fake" snack when they're feeling gluttonous. I'm not ideologically vegan, but I do think vegan food science could lead the way here.


Hmm, but I take it these snacks should be different from, say, olives, or biscuits with avocado, or something like that? And if so, in what way? (And of course, in the non-healthy category, there are things like crisps or popcorn for when you're actually gluttonous.)


Different in such a way that people who pride themselves on binging on junk food because they're all grown up and you can't tell them what to do will be tricked into eating healthy anyway.


Ah, right. I'd like to see that happen regardless of whether it's vegan or not - though I agree that the vegan market is probably in a good position to take the lead there.


I think that's going to be difficult, vegan or not. For one, most snacks tend to be really high in calories. I think that's not just a coincidence.


Think of the difference between Indian vegetarian food vs. tofurkey, imitation bacon, etc.

There are vegetarian cultures that have refined their cuisine over thousands of years to be nutritionally adequate and delicious. Western vegan food tends to just be imitations of non-vegan Western food and it's unfortunate.


Sure, but Indian vegetarian food already exists. The GP asked for more vegan food, so I wondered what was lacking in existing non-fake-meat alternatives.


I don't know! If I knew then I wouldn't be wondering about the possibility.


I think this type of thing is more important to get non-vegan people to eat less animals than to provide options to vegans. Anyone who has been eating vegan or vegetarian for some time is already going to appreciate the nuances in foods, while a great meat substitute is important for the meat eaters who think they can't have a meal without some "protein" on the plate.


Just out of curiosity, are you vegan/veg? I hear this point of view a lot online but I’ve rarely heard it within the vegan community where people are usually pretty honest about craving junk food/burgers etc every now and again. Not trying to call you out, genuinely curious.


I'm neither but I have been vegetarian for extended periods of time. When I've lapsed out of vegetarianism it's been because it's easier for me to throw together a satisfying meal with meat. If I take about twice as long I can make an equally satisfying vegetarian meal. When I try going vegetarian again I'll be sure to get better at throwing together meals first.


Then you will just create a new market, not directly replace an existing market.

The creater of the Impossible Burger said he could create new types of meat. I think of it as meat of animals that have never evolved. However that's not their focus.


Well in this case it allows you to eat a burger if you like burgers. Me personally I eat vegan, vegetarian and non-vegan / non-vegetarian foods so it doesn't bother me as much.


I eat meat but my girlfriend is vegetarian, so I end up eating a lot of vegetarian meals. For some reason, the vast majority of fake meats turn me off. To me, it feels like I am eating spoiled meat. I much prefer vegetarian meals that don't attempt to seem like the real thing.

But if this leads to less total meat consumption for the population, I'm all for it.


Are you really limited in vegan options that don't try to replicate non vegan textures and flavors? Where do you shop and eat? Do they not have a section for fruits and veggies? Do they not have dry goods like rice and beans?


Those are ingredients you listed. I'm talking about prepared meals. Most vegan restaurants that aren't Indian around here use such ingredients to imitate non vegan dishes.


Southern Indian vegetarian cuisine is outstanding in this regard.


I used to think that, but the thing is "non-vegan textures" is by definition a superset of "vegan textures" anyway. At the moment it's a strict superset so why not make the sets equal?


> Although I wish there were more vegan food that didn't try to replicate non-vegan textures and flavors

There are. They're called vegetables, fruits, nuts, beans, and grains.


I agree. The original statement was kind of silly. Vegans basically say "You don't need to eat meat" to which a population of meat-eaters say "But I like the way it tastes and feels" so vegans create this burger, and then a population of meat-eaters says "I wish you didn't just try to copy meat."


I'm allergic to legumes and most vegetarian sources of protein are either VERY incomplete and/or legume based. I also don't do well with grains. I definitely feel better only eating meat + greens, with minimal other veg and sometimes cheese.


UK/EU citizen here (also having written this with a bottle of wine inside me :))

You know, I'm not a vegan, nor even a vegetarian. But as I've gotten older (I'm knocking on 52 - and god damn used to love a nicely cooked fillet steak!) I've found my eating habits tending more towards vegetarian. The last red meat I ate was a year ago...not through health reasons, but because I've kinda gone off it. I still eat some chicken, but even then it's a dwindling part of my diet.

I'm not an extremist, but as I've gotten older, I've begun to find the idea of eating another living being more than slightly repugnant. It's not that I've succumbed to vegan ideology, but I kinda got here by myself. I'm lucky to live in a rural area and bump into cows and sheep all the time. This may sound a bit odd, but I see them and interact with them and one day thought what nice affectionate(?)/curious animals and then, boom! would I kill and eat my cats?

I even recently realised that most of the clothes that I wear are mostly synthetic or cotton based, even the boots I wear. The thought of walking around in another being's slaughtered and dead skin kinda irked me for a few years so I try to buy "man-made" foot wear now.

I think the trick with becoming vegetarian (a starting point) and onto becoming vegan (though I still love eggs; if we treat egg layers nice, and if we treat cows nice can't we still have eggs and milk for a while?) we need to learn how to season and spice our meals to make them appealing.

I'm about 85% of the way there were it not for some dairy products, and in a rural area having better availability to a wider range of vegetables - which believe it or not doesn't happen. And also where I can buy individual carrots, onions, sweet potato by weight....etc (I'm single - don't need a bag of 20 carrots!).

I'm also not sure, philosophically, about the idea of creating synthetic meats to remind us of what it was like to eat a factory slaughtered animal - it seems like creating a video game to satisfy some needs to be 18th century slave owners.

If we had better knowledge about how to make vegetables more inviting, and more available, we wouldn't need this. I ate a vegetarian lasagne the other day, it was glorious. Sure some dairy products were involved but no cows died upside down in a factory being bolted through their skulls...but yes I am aware of the factory farming of milk cows to the tremendous detriment of their health and comfort.

Becoming vegan is a hard thing. I still crave Gressingham "chinese duck", pancakes and hoisin (I use my own, their's is shit).....but I am striving towards this. I genuinely don't think synthetic meats aid this cause.

I am also trying to become a better human and not exploit other living beings for my tastebud sensory gratification.


> if we treat egg layers nice, and if we treat cows nice can't we still have eggs and milk for a while?

Not (really) trying to ruin your life here, but this idea was crushed for me when I realised that only female chickens can lay eggs, and that roosters end up in the shredder as soon as their sex is identified. I guess that's still less suffering than those that are raised for slaughter in industrial farming, but it's still not great...


I'm really curious about the "fake meat" products that exist in other countries. In the Netherlands, there's been enormous growth both in the number of vegetarians and in the number of "fake meat" products that have become widely available, and the quality of the latter has improved dramatically. Before, these products were mostly useful for the non-vegetarians wanting to prepare a meal for vegetarians without having to relearn how to do it (with actual vegetarians preferably preparing vegetarian-first meals, e.g. with nuts and beans rather than fake meat). However, nowadays these products have become so good that they're actually of added value to a meal in terms of taste.

Interestingly, they do not appear to place as much focus on matching actual meat as much as the foreign products that are usually the subject of articles like these. Instead, they merely have to taste good and have good texture - it doesn't matter if it's still somewhat different from actual meat (sometimes they even taste better).

At the forefront of this has been the Vegetarian Butcher (that's a brand name). They've recently been acquired by Unilever and will likely expand internationally more aggressively. I have the feeling that the Netherlands is friendlier to vegetarians, on average, than other Western countries, and if that will give them an advantage. Time will tell!


In France I have seen a clear growth in the variety of products commonly available (which is great). Regarding taste it is still not clearly better than actual meat but I have tasted good supermarket-bought vegetarian burgers.

In Germany's supermarket, I found the kind of food I find in France's shops that specialize in healthy food.


There's been kind of a boom in vegetarian ready-made foods in Finland. I think it started with Pulled Oats (https://goldandgreenfoods.com ), but soon after that appeared in stores, several of the major food producers came out with their own vegetarian meat-substitutes, with varying degrees of emphasis on replacing meat and veganness etc. There's even a "healthier" ground pork that has carrots mixed in.

I'm not a huge fan of the new batch of products personally, although I see people buy them quite a lot. The products are usually roughly comparable to organic ground beef in price. Personally, I find cooking vegan from scratch is cheaper and tastier, but I guess it's not really a fair comparison - I also think homecooked meat is better than storebought patties.


Cool, that sounds rather similar to the situation in the Netherlands! It'll be interesting once all these local companies start going international which win out. With a few mergers and acquisitions, at a certain point the best products of each will probably be available in many countries, which would make this even more accessible. Good prospects!


Yves is really popular here in Canada. You can get it in just about every grocery store and some corner stores: http://yvesveggie.com/en/

That said, it's more traditional "fake meat", and probably not a close synthesis.

I'm actually more curious about the lab grown meat as an alternative. It almost seems like that could catch up by the time anyone gets a veggie burger actually tasting like meat.


Judging by just the packaging and product range, that looks to be a year or two behind what's available in the Netherlands - though I guess it's just different as well, since we don't have that many things that resemble the deli slices. Still, I'd love to give them a try.

And absolutely, I'm looking forward to see what lab-grown meats will become available, although I guess that taste will not be that surprising. If it's anything like regular chicken, then I'd still prefer the Vegetarian Butcher's chicken - it tastes differently, but better.


Well I'm definitely still a meat eater, and will be for the foreseeable future— but still would love to visit the Netherlands and if I do I'll keep an eye out for that veggie chicken.

Still high in protein?


If you do visit the Netherlands and actually want to try it, they've actually opened a restaurant (I haven't been there, but I assume it's the best way to try it) in the Hague: https://www.devegetarischeslager.nl/restaurant

That said, now that they've been acquired by Unilever, you might be able to try them in your own country before too long :)

I'm not sure at what point something is high in protein, but [1] lists 21.4g per 100g. No added iron and vitamin B12, though, unfortunately.

[1] https://www.devegetarischeslager.nl/producten/informatie-ove...


Good to know! I work just a block or two down from the Unilever Canada offices in Toronto. Hopefully they'll decide to bring it in.


Toronto actually has a "vegetarian butcher" like this: https://yamchops.com/


That's cool! I used the term in reference to a specific brand though: https://www.thevegetarianbutcher.com


We have a few available in the US, my favorite is https://en.wikipedia.org/wiki/Quorn#Production which is not vegan as it contains some amount of egg. But the majority of the product is made from soil mold protein, which is what makes it unique among the options I have available.


Ah, you have Quorn as well? Back when there was not that much choice in the Netherlands, Quorn was one of the few brands that was available. It doesn't taste as good as most others in my opinion, though, and also has the disadvantage of not having added some nutrients that vegans and vegetarians often miss out on.


In the US, based on personal experience, I'd recommend Morningstar Farms for their variety, Beyond Meat if you can find it, and Field Roast Grain Meat.


A lot of hawker centers in Singapore have vegetarian stall which makes meat dishes with "mock meat" products, usually some sort of soy based thing.


One of the smaller Asian grocers in New York City has made the best fake meat I've had by far, and I wouldn't be surprised if it sources for many of the vegetarian Asian restaurants in the city. http://www.maywahnyc.com/ I wonder how many other places exist in the world like it, and how much a little bit of marketing would do for them.


The tradition of "mock meats" in Buddhist culture is one of the oldest. I've found some of their veggie meats to taste really close to real meats, and they tackle things like fish and tuna, which hasn't been addressed much in the west. https://www.tastecooking.com/buddhist-mock-meats-paradox/


I'm disappointed they switched away from seitan / gluten protein to soy protein. I just like wheat protein better, it feels better to me. But there's tremendous--and unfounded--pressure to eliminate gluten. Sad.


It's not unfounded ... for whatever reason, it seems very few people are allergic to soy, whereas more than 1% of population (Americans ? not sure) have 'allergies' to gluten.

My daughter has diagnosed celiac disease, so I'm glad for any pressure to eliminate gluten :) I'm also amazed at how many things you wouldn't imagine have gluten :(


"Celiac disease" is not an allergy. It's an autoimmune response.

https://www.chop.edu/conditions-diseases/celiac-disease


Soy is actually one of the the top 8 food allergies, which is why it's required to be listed on labels.


I unironically can't wait to read release notes about newer versions of my food


Not only this, but we should have continuous integration testing.

Each batch of every product should be run through a litany of health and safety tests, and such a thing could be crowdsourced.


Would be cool if first X% of every batch got a discount, provided they submit a simple QA report.


Crowdsourced? Like what we did when we tried to feed cows to cows?


Soylent has proper release notes: https://soylent.com/pages/release-notes


Whether accurate or not, lots of opinion swirls around the effects that eating soy has on testosterone levels in men. Even if these plant based "meats" are indistinguishable in flavor and texture, they might end up losing to lab grown meat in the long run because of concerns like that.


That sounds like concern trolling, but I'll bite: a meta analysis of controlled trials is unequivocal https://www.ncbi.nlm.nih.gov/pubmed/19524224


Having looked at a few of these studies I found the following problems

1. Industry sponsorship. Which has been shown to produce wildly biased results.

2. Small, short term studies which can only find a "significant" (i.e. statistically significant) effect if the effect is large and immediate.

In some of the studies an effect showed up close to statistical significance but the headline was "no effect found"

3. I don't know about this one, but some analyses have found that a majority of review papers were ghost written by industry PR hacks who them paid professors to put their names on them.

I suggest read the papers closely and looking hard at sponsorship issues before believing them.

Also note that these studies were on adult men. There is every reason to suspect that the developing male fetus is orders of magnitude more vulnerable to environmental hormone disruptors of all kinds.


Honestly, industry money is so prevalent in nutritional research that we might need to throw away everything after Ancel Keys and try again


I wonder if they balanced the amino acid profile correctly, if this is not a complete protein then it wold detract from the main reason I eat meat, for simple exercise recovery. One of the problems I have with grain protein sources is they are rarely formulated in a way that allows for slow absorption and it forces me to look up what amino acids I need to supplement with.


Sort of interesting seeing this at the Consumer Electronics Show. Most food startups I've seen would never think of trying to exhibit at that kind of venue, but clearly it's an effective way for them to reach their target demographic with coverage like this. They're probably also exhibiting at food industry conferences, to get the restaurant & supermarket distribution deals, but CES gets them TechCrunch & HN readers.


BTW, the vegetarian products manufactured by Rügenwalder Mühle (available in most of EU) taste incredibly like their meat-based counterparts.

This vegetarian salami fooled many friends of mine in various double blind experiments: https://www.ruegenwalder.de/en/products/vegetarian-salami-cl...


I've tried Impossible burger a couple of times in the last few months. Both were in New York - one in Soho House and one in Lucky's in Chelsea. The former cost about $25, and the latter about $13 (a burger in Lucky's runs about $8 so this is hugely expensive).

The Soho House on was just about the most disappointing thing I'v ever eaten. It tasted like a bad veggie burger. The Lucky's one was fantastic, but whilst meatier, again didn't taste like meat. I think if you served me the patty by itself I'd be able to identify it as not being meat.

My extremely limited sample has led me to conclude that the cooking skill is critical, and that you can go a long way towards persuading someone of a patty's 'meatiness' by dressing it in burger sauce, cheese, etc.

I'm not quite sure that the mission here is something indistinguishable from a real burger, but if it is then it's not there yet. But a great mission and I'll continue to fork out absurd money for them whenever the urge for a beef burger strikes me.


Had one of these recently. I was shocked. The texture isn't 100% but very, very close and the taste was amazing. It was much flatter than photo; looked and tasted like Shake Shack.


IMO the texture of the 2.0 Impossible burger is spot on. And the flavors are improved too. I would say its a huge improvement. Plus this one is grill-able. It honestly hits all of the targets for what I want in a burger. Super impressed.


They said 1.0 was "indistinguishable from meat" and yet when i was erroneously served it, i distinguished it quite easily. It had the texture of wet bread and the taste of stale wet bread soaked in rotting pig blood. Bring on the blind taste tests before claiming it tastes like meat.


Glad this version is made without gluten, unlike the current Impossible Burger. In the mean time, Beyond Meat has been my goto burger for a few months.


I think Impossible (even v1.0) is more meat-like, but I actually like Beyond better. I like the ever so slightly stiffer chew and legume undertone. When I go to my favorite Seattle burger place (Lunchbox Lab) I go for the Beyond version and it's awesome.

It's great that there are meatless options almost indistinguishable from real meat. It's also great that there are tasty options which resemble meat only slightly. And everything in between. The more the merrier.


I'm not even vegan and go for the Beyond Meat burger whenever I'm at A&W because it taste better than regular fast food burgers ... and I got to A&W instead of other chains because the burger is there.


I would love it if someone could figure out how to make meat substitutes that don't contain ingredients from the nightshade family, for those of us with nightshade sensitivity. They all seem to contain potato.


I'm curious if anyone else has stomach issues after eating the Impossible Burger, the Beyond Meat burger, etc.? Something about the protein isolate or who knows what else doesn't sit well with me. I've talked to others anecdotally about the same thing, but is this a widespread occurrence?

It reminds me a bit of when Frito-Lay tried to introduce Olean into their potato chips and it gave everyone the 3's...


My girlfriend and I tend to get them about once a month at a local restaurant and have no problem with them.

Could it be something else in the meal? For instance, our restaurant serves it with vegan Bun, Cheese, and 1000 Island dressing; all sourced from other local businesses. Maybe it's one of those toppings?


Yes I have the same problem, also the fake meat products are often loaded with ridiculous amounts of salt.

The produce spiel claims reduced salt so it looks like this has been an issue with this product in the past.


The other thing I am not seeing in the comments is that most store bought meat from big chains like Vons, Krogers, Walmart, etc- doesn't really taste that good. When cooked, likely chewy, dry and tasting "off". When we think of the "good burger" bite, we arnet thinking of discount ground meat from the market, we are thinking of a good burger from some restaurant.


Here's one. I buy grocery store ground chuck, and I've never had a restaurant burger that surpasses my own. Now fries are another thing, since I don't have a deep fryer.


Well,

I like the taste of existing meat substitutes to be honest.

The problem I have is that I find meat substitutes hard to digest and meat seems to help my digestion regardless of taste.

As far as restaurants go, I'm not if the meat used by restaurants actually is better quality that supermarket ground beef. In my shallow exposure to restaurant food prep, I get the impression that restaurants in, say, the $8-12 burger range use the cheapest acceptable supplies and make it taste good with good equipment, sweat/salty/spicy recipes, and professional preparation. I think you need to go to Chez Panisse type restaurants before you get dishes where "the ingredients stand on their own" and there's a reason for that.


Does anyone know what the retail pricing is likely to be? A restaurant owner I talked to says he pays $11/lb for the stuff. If they ramp up production then they may be able to lower the price a bit. Or they could just spend VC $ to subsidize the price and gain market share. Either way, I'm excited to try it out when it's available!


I have no particular insight, but I would guess the price will be a dollar or two per pound more than you would pay at Whole Foods for an organic ground beef with roughly comparable fat percentage. Any more than that and I would think they would have trouble moving enough product to make it worth it.

In restaurants, the price of the food is a relatively small proportion of the total cost, so having slightly expensive ingredients doesn't make a proportional difference in price. At the grocery store, however, you see exactly what you're paying for the meat itself, and I would think if it's vastly more than a comparable product, they'd have trouble moving much quantity.


I'd love to use this as a meat-replacement but can ordinary consumers buy it yet?

I just want to make chili. Please let me give you money!


Their website states that they are going to start shipping to grocery store chains in March of this year.


In the early 70s, my dad worked at a place that (as a side business I think) made a meat substitute called KESP. He used to bring samples home and mum would make pies from it. Tasted awful if I remember correctly but I'm surprised it's taken this long to get to a viable meat alternative.


As a person who was born in a family with tradition of vegetarianism, I find this "veggie meat" obsession fascinating and fear a future where I cannot even eat the one veggie burger on the menu.. because it tastes like a hamburger.


Why wouldn't you be able to eat the Impossible Burger? Does your family have a tradition of vegetarianism because you don't like the taste of beef?


Some people who are vegetarians have or develop a strong aversion to meat smell, let alone flavor.


I've had the Impossible Burger at a restaurant as well as the Beyond Burger at Epic Burger. I'm not sure which tastes more like meat, but the Beyond Burger is far tastier. I sometimes daydream about that sandwich.


I agree. I'd heard the hype about Impossible so I was excited to try it when I finally saw it available at a restaurant near me, but found that it tasted pretty similar to a Morningstar Farms Griller's Prime patty. Since it cost me as much to sub an Impossible patty as to buy a whole bag of Griller's Prime, I wasn't impressed.

The Beyond Burger though, man that's good. I haven't had real beef in years, but people tell me it looks and smells pretty similar when cooking and I think the taste and texture are really close too. I love 'em.

I really wish the Beyond Sausage shortage would end.


I recently noticed that the Beyond Burger was being sold at Safeway in my area (Phoenix), the only downside was price:

About $12.00 for two 1/4 lb patties...

...for that amount, there are plenty of other cuts far cheaper and much more tasty.


I wish they would release this into the supermarkets sooner than the end of the year though. I would love to include this in my weekly dinner options at home. I am not a vegetarian but I do like to mix things up and this will help to make one more dinner at home a veggie version.

The price is the key part right now. Hopefully they can scale this fast and reduce the prices. My guess is that they are doing a controlled release to ensure a better chance of success for the product. Early feedbacks should help to correct issues.


You can find the Beyond Burger pretty easily now, especially in Whole Foods, but the taste can be off putting to people.


Do vegan/vegetarians really want something that reminds them of meat products? Why not just make a good meat-free sandwich that doesn't imitate another product?


I'm not a vegan/vegetarian but I want this product. I'm concerned about the environmental cost of raising beef cattle and I'd like a better option. My family has already cut down our red meat consumption. We use ground turkey and chicken quite a bit. I still want the ability to grill a good steak once a month, but I'd love to use some of this ground meat in pasta sauces, taco's etc.


By the by, most of the original takes on cattle emissions were fatally flawed and retracted by their authors. It appears that US meat consumption represents about 3.9% of US emissions. That number is still falling as we get more efficient with our animal husbandry.


That depends on the person, but most of the vegans/vegetarians I know are not vegan/vegetarian because they are disgusted by the product, but because they have ethical concerns about the process that created it. If they can get the same taste experience without the ethical concerns, that's a net win.


It depends a lot on the person. I know vegetarians who are disgusted by anything like meat and hate the Impossible Burger because it's too close to meat. For me, though, I've been vegetarian for a few years and I have fond memories of tasty beef burgers. I've been hoping to get that experience back (without sacrificing the ethical and environmental benefits of a plant-based diet), so an excellent meat-like veggie burger creates nostalgia, not just a good meal.


Definitely! I'm a vegetarian (not vegan) and I don't like Impossible Burger. It is just too "real". They use beets to make the burger red and "juicier". My local burger place offers Impossible Burger as an option, but they charge an extra $4 over a beef burger. I like Beyond Meat a lot, though.


I've been vegan for 8+ years and am a fan of the Impossible Burger. I'm vegan for ethical reasons but certainly remember how good burgers/cheese/etc. tasted, so the closer vegan alternatives can get, the better!


The Impossible Burger is designed to replace meat. Selling to vegans is the opposite of what they want, their goal is to sell to meat eaters. That's quite literally why the guy started the company.


Do vegan/vegetarians really want something that reminds them of meat products?

Eh? I'm MidWest American, I was raised eating meat. It grew in our backyard. I know what bacon tastes like, I know what a burger tastes like: it tastes good. But for a whole list of reasons, I don't eat meat anymore. I would very much like to be reminded of a fat, juicy patty of ground animal muscle.


Because it isn't just for vegan/vegetarians. I love meat, but as I have become more aware of the implications of a meat based diet, its hard for me to justify my food choices. I would love a plant based product that tastes like meat without the health, environmental, and ethical problems associated with the real thing.


I'm a vegetarian, but I don't like bell peppers, kale, quinoa, raw tomato, mustard, dill, vinegar, and mayo (vegan or not). I like apples and spinach but they do not like me.

This still leaves plenty of options for a sandwich, but then I have to worry about buying produce and keeping it fresh. The more variety in what I buy, the bigger the hassle.

Augmentmenting a smaller amount of fresh produce with (freezable) fake meats gives me a lot more options, not to mention the benefits when I eat out (take away bell peppers and most veggie options on the menu vanish)

Plenty of vegetarians/vegans agree with you. Plenty of us do not.


While there are a lot of really delicious meals that can be made without any meat or attempting to imitate meat (Indian cuisine is really good at it), there's a lot of culture in food. I'm from Wisconsin and summer grill outs just don't feel right without beer and bratwursts (or some fair approximation), for instance.


A product like this is primarily for people who already eat beef, who may be wanting to cut back on their meat consumption. Most vegetarians/vegans I know would never bother trying a product like this.


The product isn't for vegetarians.


I'm not personally a vegetarian but my partner is.

I like the meat substitutes because it gives me that nice umami and chewiness I do not get out of a lot of vegetarian dishes.

Meat sets off pleasant, primal signals in the brain. Having a vegan dish that can replace that is good in my opinion.


I'm not vegetarian and love these types of products.


Does anyone know the latest findings from studies that linked soy consumption to estrogen increase in men?

The impossible burger being non soy based was a huge selling point for me...


Examine has a good writeup, jump to "Men’s health and testosterone"

tl;dr: "Reasonable intakes of soy foods and soy isoflavones do not affect men’s testosterone levels, estrogen levels, or fertility, although case reports have documented adverse effects from incredibly high daily intakes of soy for 6–12 months. Men who are at risk of developing prostate cancer might reduce their risk by eating soy foods, but soy foods do not appear to benefit men who already have prostate cancer."

The case studies regarding feminization seem to have been cases of people ingesting 300+g of soy protein a day for 6+ months. That amount of protein would require nearly 100% of your calorie RDA if eaten in soybeans, so it seems likely these two people had quite odd diets that could confound drawing conclusions these cases. If they were taking a soy protein extract, I would want to study if questionable supplement purity/contamination issues had any effect - solvents and heat could transform some of the isoflavones or solvents could remain in final product.

https://examine.com/nutrition/is-soy-good-or-bad/


The soy-estrogen link is totally bunk/false IIRC


Haven't seen the classic video on it yet, so here you go:

https://www.youtube.com/watch?v=FTSvLKY7HEk


Nobody ever seems to question what's in these burgers. Just focusing on taste is not good enough. Any independent research/investigation (besides Impossible Food's own marketing materials) on the healthiness of the ingredients? Even if the ingredients aren't inherently unhealthy on their own, if I'm just eating a bunch of filler without much nutrition compared to real meat, that's still a problem.


A list of ingredients from the company's website:

Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or less of: Leghemoglobin (Soy), Yeast Extract, Salt, Konjac Gum, Xanthan Gum, Soy Protein Isolate, Vitamin E, Vitamin C, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12.

source: https://impossiblefoods.com/faq

Seems like a regular old veggie burger, with some more slightly exotic additives. I had not heard of Leghemoglobin, which appears to be some sort of hemoglobin-like protein found in legume plant roots.


The best fake meat patties I've ever had were the veggie patties ("Soul burger") at Hero burger in Canada. My wife (who is vegetarian) thought it was real at first and was upset they had made a mistake and had me try, and I also thought it was real. But it was actually vegetarian!


So how did you make sure they weren't meat?

That's a problem I would see for vegetarian. That mostly involves trust. A similar scenario already happens with halal and kosher food though.


Well, I've had them many times since and just as good... So either this burger chain is fraudulently selling meat patties as tofu veggie, or they're legit.


Is it also legume free? I'm allergic. Also, is the protein/amino profile complete and balanced? Also, I tend to believe (based on dieting research and other experiments) that protein sources should generally be consumed with 1:2 1g fat per 2g protein roughly speaking.


And probably still not a great choice for diabetics... Unless it's made only of fat & protein....


Per the article:

>It has as much bioavailable iron and protein as the same size serving of ground beef, with 14 grams of fat and 240 calories per quarter-pound patty.

Also, per Impossible's site, changes to nutrition for the new recipe are:

>The new Impossible Burger features 30% less sodium and 40% less saturated fat than the current recipe and just as much protein as 80/20 ground beef from cows

The original recipe only has 5g of carbohydrates per serving, so assuming that remains constant, this doesn't seem terribly problematic for those on a low-to-moderate carbohydrate diet.


Protein affects blood sugar too. General rule for type 1's is to bolus insulin 50% of the listed protein as carbs.

I don't agree with the parent poster's assertion either though.


>It has as much bioavailable iron and protein as the same size serving of ground beef

Which ofc it's nothing but marketing nonsense considering that the most bioavailable form of iron Heme-iron is found only in meats.


Impossible burger's recipe features large amounts of soy leghemoglobin, sourced from transgenic yeast.


"Most" doesn't mean "only". Non-heme iron is real, I promise.

Hell they could really cheat and just throw ferrous sulfate directly in the mix rather than using naturally occurring iron in the veggies.


"Most" doesn't mean "only". Non-heme iron is real, I promise.

No, it means that the Non-heme is less bioavailable i.e less efficiently absorbed from the body.


If I give you 100G of iron at 10% bioavailabilty , and Tom 10G at 100% absorption, who absorbed more iron?

If you insist on reading the statement as "this burger has non-heme iron at quantities comparable to heme iron in meat that will also be just as bio-available" then yes, it's impossible.

However, I was trying to point out that there are several ways of reading that statement without it being marketing doublespeak.

TL;dr- I think we're arguing different points here.


Speaking as someone who will likely be diabetic in a decade, that's just too bad. You can't solve every problem with a product like this.


As a parent of a T1D, statements like these are mildly infuriating. I'm sure you're joking, of course, but being resigned to some idea that you are going to develop type 2 at some point is lazy and lame.


They designed this to be almost identical to meat. Its primary fat & protein. It was a design goal to match a normal burger specially for low carb people.


i tried at rubis diner the 1.0 version and i was surprised how good it was but was way too salty and krispy like some alternative meat but still meat. they are on the right track so am expecting greatness for 2.0.


I love the idea, but the saturated fat seems a bit high for a plant based food?


Yeah, plant-based and healthy are not necessarily the same. This at least free of cholesterol vs meat, but I think the main draw is the plant-based aspect rather than healthy.


Most saturated fat is pretty healthy. It's probably coconut or palm oil. I would worry more if it had hydrogenated oils/trans fats.


I love a veggie burger but they are always so expensive at the supermarket. Maybe things have changed since I started eating meat again but being a vegetarian was really expensive.


I tried the Impossible Burger 1.0 at Stanford, and it tasted really good! Not a 100% like meat, but good as an alternative. Looking forward to trying the new one.


If this does indeed taste like real meat, then they may move in the direction of making healthier products. That is, they've said from the beginning that their goal with the Impossible Burger is to mimic the taste and health profile of ground beef. But there's a lot of fat in there, and many people (like me) don't really ever cook with ground beef for that reason.

But if they've nailed the taste, then perhaps they can start making something leaner, akin to ground turkey? For me, that would have a larger impact on my regular diet.


The only thing worth eating there from keto diet perspective is the fat but it better be good fat! (No cheap vegetable oils or hydrogenated fats)


The 1.0 version was not very good, at least to this meat-lover. I tried it at White Castle several months ago and I'd never order another one. Here's hoping the 2.0 version is good enough to move me further in the vegetarian direction.


I wonder how much the purveyor makes a difference in the quality of the product (I'm hoping not much). I had the opposite experience as you, but I bought my Impossible from an Umami Burger and it was seriously a surreal experience for me and my gf. I was so pleasantly surprised by how good it was that we went back the next day to get another.


Same here, fiancée and I had one at Umami Burger and were very impressed, had several since then (and we do eat meat), and always introduce friends to it when they are in town. Also tried it at some non-chain (I believe) SF restaurant and they nailed it, too, though in both cases I can imagine they know how to prepare it.


Next time you go to Umami, you might consider asking for a portobello mushroom patty (it's not on the menu if I recall correctly). In my experience, it's better than the Impossible Burger at Umami. However, both are great.

I don't eat any kind of meat. I've eaten the Impossible on a few places, and while I find it great in most, I went to this vegan restaurant in Florida and asked for it and almost couldn't deal with. It just tasted like real meat I almost threw it away a few times before deciding to give it a chance (and mostly just because it was expensive).


i've had the chance to try it at multiple restaurants, and the experience varied quite wildly. i think that, in the early days, the hype buildup was strong mostly because the limited release allowed the company to provide one-on-one training to chefs. now that they've opened up their availability significantly, i imagine that much of the training has gone out the window.


I really can’t wait for these to show up in Canada


Why do some vegans and vegetarians want to eat something that looks like meat?

This is not to say vegans and vegetarians are the only market for plant-based "meat" or "burgers".


That's a great question.

I asked this to a vegan some years ago. She explained that there is an entire culture of food surrounding meat. Meat-based foods are described in terms that sound wonderful, and people often describe how much they love those foods. She doesn't get to engage in that part of our culture because she doesn't eat those foods. It disconnects you from the people around you, and you feel left out.

In Philadelphia, eating a cheesesteak sandwich is an experience that connects you to the people and history of the city. Besides just being a tasty food, it's an iconic part of the local culture. People like engaging with their culture. And for another reason, as this article[1] explains, one restauranteur wanted to create a casual place where a non-vegan could order a cheesesteak and decide, hey, this is pretty good even without meat.

[1] http://www.philly.com/philly/food/20140320_And_the_best_vega...


> Why do some vegans and vegetarians want to eat something that looks like meat?

Why wouldn't they? Most humans are hardwired to enjoy meat, whether or not they choose to indulge. Vegetarianism/veganism as an ethical stance is about humane treatment of animals. Enjoying the taste and texture of meat is completely orthogonal.

I've spoken to several people who think that veganism is just about personal taste, including a couple of actual vegans, and I don't understand where this idea comes from.


>Vegetarianism/veganism as an ethical stance is about humane treatment of animals.

No doubt, but there are health-related reasons to do it as well; I'm not as concerned about a plant-based meat substitute triggering my diverticulitis, for instance. I actively avoid eating burgers because too much red meat definitely does.


Why don't animal eaters want to eat something that looks like an animal? Meat does not get a monopoly on being a blob of brown stuff


Would it kill them to provide some decent nutritional information? Like how much salt is in the product?

I found in the past that all the palatable meat substitutes were loaded with salt.



Isn't it just this? https://impossiblefoods.com/faq/

430mg per patty which is about the same sodium as like canned tuna


I'm happy to see continued growth in this area, but I'm disappointed to see them shifting more toward soy. I'll be sticking with the Beyond Burger for now.


I'd like to see more non-soy veggie convenience products myself. I'd like to eat a more varied diet full of fruits and vegetables, rather than simply replacing meat+dairy+grains with soy+soymilk+grains, but it's really hard to find non-soy veggie products without cooking everything from scratch.


The concept of meat alternatives is interesting, but there are of course some possible issues.

First, with soy: the jury is still on the effects on men. Maybe it's fine, maybe it's not. Until the full effects are known, I'm not comfortable risking growing breasts. It might not even effect most people, but if it does for some, I want to make sure I'm not one.[0] Also, it's possible that some chemicals in it cause cancer.[1] Though with that said, I've started to wonder if everything causes cancer in one way or another.

Second, we don't know if some people are better/worse equipped to process soy. I'd analogize this to japanese having special gut bacteria to process sushi and seaweed.[2][3] Maybe those races which have eaten more can process better? Who knows. Maybe it could cause injuries to liver or kidney in people not as well equipped to process it? Large quantities of many things can do this.[4] Again, if we want to tell everyone to replace meat, further research is undoubtedly necessary.

Lastly, thinking you ate something can make your body do certain things it normally does, even if you didn't. This is called the cephalic response.[5] If you've ever heard that looking at pictures of dessert can raise your blood sugar, this is the explanation. This is down to total guesswork, but who knows what could happen? Cephalic response means more hcl is secreted. Let's say we're calibrated to release 10 arbitrary units for meat, but 4 for veggie (meat takes more to break down). So you smell and taste meat, and release 10 units. But you eat veggie, so where does the rest go? What if it contributed to an ulcer or heartburn? And could this extend to the delicate balance of enzymes in the rest of the body?

Sustainability is a laudable goal, but we shouldn't try to radically alter people's diets without being really, really sure that we're correct. I view anything less as irresponsible. Go back to when people thought fat was evil and sugar was fine, and so people got fat and diabetic. Let's all try to be more responsible this time.

[0] https://worldnewsdailyreport.com/england-man-grows-breasts-a...

[1] https://www.breastcancer.org/research-news/soy-may-turn-on-g...

[2] https://www.wired.com/2010/04/sushi-guts/

[3] http://www.sciencemag.org/news/2010/04/japanese-guts-are-mad...

[4] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4435388/

[5] https://en.wikipedia.org/wiki/Cephalic_phase


Ew.


[flagged]


What? What about cows releasing methane, 10x more potent a greenhouse gas than carbon dioxide? Or the clear cutting of the amazon to make space for pastureland?


All bs fed to you by journos and corporations, cow produced methane level has been stable for the past 20 years for example.


> cow produced methane level has been stable for the past 20 years for example.

"The same amount of bad stuff has been produced for the last 20 years" isn't an argument for why less bad stuff wouldn't be good.


Does anyone else get indigestion after eating one of these modern meat substitutes?


Very unspecific. Things that get tagged 'meat substitutes' are a large amount of different things with totally different stuff in them, there is nothing to generalize here.


Ok, I just mean beyond beef and impossible burgers.


I tried 1.0 it was horrible. even a macdonald hamburger was more edible. I doubt that heavily process soybeans (known for developing breast in men) are the way to go. but who knows im not a marketing manager.


Is the Impossible Burger much better than Beyond Meat? Because I've had the Beyond Meat patty (from a vegan chain called Lord of the Fries, their standard beef substitute is great) and it was awful - very obvious that it was made from plants (tasted like root vegetables with a weird chemical/metallic tang to me) and the texture was way off. It could have been prepared poorly though.


I do think that the Impossible Burger is much better than Beyond Burger. It's a lot of subtle things that Impossible gets right. (The fact that it "bleeds" is fascinating and interesting part of its appeal to old carnivore instincts.)

That said there is room for both at the table and right now they both have different strengths (Impossible handles "medium rare" much better; Beyond hits greasy spoon / fast food "medium" or "medium well" better).


I had it at the counter and was pretty disappointed.

I was excited to try it since I saw a lot of people talk about how similar it was to to meat and how you couldn't tell the difference.

Maybe if you've been a vegetarian for ten years you can't tell the difference, but I thought it was pretty obvious. The outside was strangely crispy and the texture was off.


I've only had beyond meat sausage but impossible burger at Umami Burger in Oakland is far and away the best meat substitute I've ever had. I'm looking forward to seeing impossible meat in supermarkets because it blows beyond meant out of the water.


My partner had an Impossible Burger a while back and I found just the smell across the table to be rather off putting. She enjoyed it.




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