For those on iOS with a device that supports 3DTouch, there’s an option to add a new card in the menu that pops up from the Trello app icon on the home screen. Granted that 3DTouch features are not easy to discover though.
+1 to this. I have a board with different lists regarding the overall category of the idea. (App, website, thing, etc.) Along with that I use labels to further categorize within the lists.
I have a board called Ideas for collecting. Usually I just put the thought in the card title.
From there more details can be added in the description, and eventually the card can be moved into its own list or board for further expansion.
Since I'm on Android, I have the Add Card shortcut on my home screen, which means there's very little friction to adding new ideas.