Most platforms let you choose a frequency cap. Its only the bad/cheap platforms that serve unlimited or high f-caps. For retargeting I typically do 1 ad per 1 hour, with a max of 10 a day and 250/mo.
Sorry are you saying that 10 times per day and 250 times per month is showing restraint?
I personally like retargeting and I'm infinitely more likely to click on it than other things I see in the same box.
The monotony of the channel makes it appear almost like a browser history. Not exactly thrilling, but when the competition is outbrain and snake oil, it's a non-trivial improvement.
Oh sorry that was unclear. That is the hypothetical maximum, pretty much no one ever gets there its just a safeguard. Frequency is something I can optimize to, so if a lower frequency performs better I can hit users less often.
Agreed on outbrain/taboola/etc.. I don't know how tabloid clickbait generates anyone clicks or even revenue.
