Again that is my point, most companies don't. The small amount that do will have to. There is a huge amount of companies that will never target Europe. They will never do business or have a presence there. The regulations are irrelevant for them.
I've noticed this persistent attitude that somehow eu regulations are globally applicable, in reality they are not.
A lot of the GDPR hysteria is from sites that are not located in Europe and do not target people from there (HENCE not subject to the regulation; which hasn't helped with all the BS "Unavailable for legal reasons" or similar knee-jerk reactions)
No, your local news site won't get fined by the EU