This does actually happen already. I'm not sure how widespread it is, but I've noticed it in a couple of Condensed Matter Theory groups. For example Imperial's group[0] do research on Complexity and Networks including the "application of these principles to a variety of stochastic phenomena, ranging from ant colonies to cardiovascular biology, from sandpiles to earthquakes".
This does actually happen already. I'm not sure how widespread it is, but I've noticed it in a couple of Condensed Matter Theory groups. For example Imperial's group[0] do research on Complexity and Networks including the "application of these principles to a variety of stochastic phenomena, ranging from ant colonies to cardiovascular biology, from sandpiles to earthquakes".
[0]: https://www.imperial.ac.uk/condensed-matter-theory/research/