My biggest beef is with the idea of trying to control something that doesn't need to be controlled for it to work, just because it'll increase profit margins. The web does not need to be regulated or controlled by ISPs for it to work. We've known this for decades. It's unfortunate that it's necessary to have a law in place in the form of net neutrality to keep ISPs from finding and using this as an avenue of revenue generation, but capitalism isn't perfect.