At the beginning, it will be nowhere near that. The price of the receiving antenna alone will be in the range of $10k-$1k. So for the first phase they are mostly interested in providing backhaul for remote cell towers and the like, and service for the odd people living in the sticks who are willing to pay through the nose for the ability to have both great internet and live in the middle of nowhere.
Then, once the antennas are in proper mass production and cheap enough, they have an investment of a couple of $B worth of satellites to pay for. So long as they can provide something no other ISP can (low-latency access in the middle of nowhere), I very much doubt their prices will be lower than those ISPs.
Then, once the antennas are in proper mass production and cheap enough, they have an investment of a couple of $B worth of satellites to pay for. So long as they can provide something no other ISP can (low-latency access in the middle of nowhere), I very much doubt their prices will be lower than those ISPs.