Seriously. The profiled business owner in the first paragraph runs a business teaching people how to run a business, and then the author of the article is running the equivalent of a writing business teaching people how to run businesses teaching people how to run businesses.

Hey, I've got my million dollar idea. I'll run a business, teaching people how to write articles, promoting books, about people who run businesses, teaching people how to run businesses.

It's just turtles all the way down.

And you found it on hacker news, run by a company that makes a living helping people start business's :0 (Slight stretch admittedly but not entirely untrue).

I mean technically this scales all the way up towards starting a business school.

Decades ago, there was an ad in the the classified in the newspaper:

    Learn how to make money through classified ads.
    Send $1 to XXXXX.

Sending a dollar gets you a postcard with the text on it:

    Place a classified ad with the following text:

    Learn how to make money through classified ads.
    Send $1 to XXXXX.