Reminds me of how for a while Peru was one of two countries where something owned by Coca-Cola wan't the most popular soft drink, instead it was Inca Kola; that ended with partial buyout of the local producer.
(The other was Scotland with Barr's Irn Bru, now a casualty in the War On Sugar)
(The other was Scotland with Barr's Irn Bru, now a casualty in the War On Sugar)