lol :) I am a huge fan of Gloria Jeans (especially their Mudslide Mocha), but it isn't them. Gloria Jeans run on a franchise model & earn their money from selling franchising rights, collecting franchise fees, advertising fees & requiring franchisees to purchase coffee beans etc from approved suppliers that in some cases are owned by the umbrella company. I understand they're considering a shift to a company-owned store model - but they only just started a franchising arrangement in Germany, so that's a long way from happening.
I suspect some Aussies haven't heard of this cafe chain, even though they have twice as many stores as Starbucks, and now have cafes internationally.
Gloria Jeans actually started in America (in a Chicago suburb in 1979) and were common in Illinois and Wisconsin in the early 1980s. They've pretty much died out here -- interesting to learn that they had a second life in Australia.
The Australian owner took it international, Gloria Jeans are apparently in 55 countries now. It was interesting to search for Gloria Jeans on Twitter and find most of the tweets were from places like Pakistan, Malaysia, Oman, Singapore & Fiji.
I'm particularly excited that Gloria Jeans is launching 40 stores in Germany soon [1], and also 13 stores in the UK next year [2].
(We don't have Starbucks in my city and I loved Gloria Jeans so much that I bought shares in the parent company, that's why I'm so interested in information about coffee shops & competitors. So far it's been the worst share investment I made though, the shares have crashed 90%!)
Now you’ve got me intrigued. My second guess would be the Coffee Club. Apparently, and surprisingly, they are the largest chain in Australia. Hudson’s, Gloria Jeans, Michels Patisserie all seem to follow the franchise model and stick to malls, whereas the Coffee Club is more likely to be found in a downtown location. And they are inexplicably successful given the experience is not that outstanding.
