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That's a great article by Xavier Geerinck.

The part about leaders generating energy is interesting.

I wonder what he thought about Scott McNealy's attempts at generating energy by trying to make Microsoft out to be the great enemy of humanity that Sun was going to vanquish, which I though fell flat because you should never let yourself be defined simply in terms of opposition to someone else. When Sun Microsystems fell apart into several different companies, he even named one of them "SunSoft" in opposition to "Microsoft".

You've got to have something of your own to be energetic about, without needing an enemy to fight against. For so many years, Java was first and foremost simply a weapon in Sun's arsenal for their much bigger purpose, the raging war against Microsoft. They actually weaponized a programming language, and that was a higher priority than any other consideration. They wasted all that energy they generated around Java in a war overseas, instead of building infrastructure at home.




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