If you like Hypernormalisation you should definitely look into his other documentaries, especially Century of the Self.
It explores the rise of advertising in the 20th century, revealing how it emerged from propaganda during the wars and deeply wove itself into social norms. It might be the most powerful documentary that I've seen, because I watched it as an advertising undergrad and it unnerved me enough to move away from the field.
For example, it wasn't socially acceptable for women to smoke until the 20's, when the American Tobacco Company paid a group of suffragettes to prominently light up cigarettes whilst on public display during the Easter Day Parade. They positioned smoking as a display of independence for women, piggybacking the feminist movement and calling cigarettes "Torches of Freedom". There are several examples like this in the documentary, along with interviews from their creators.
It's shocking how easily public opinion can be swayed, and the techniques are far more powerful now through the Internet and social media. If I could ask every human to watch a documentary, it would be this one followed by Hypernormalisation.
It explores the rise of advertising in the 20th century, revealing how it emerged from propaganda during the wars and deeply wove itself into social norms. It might be the most powerful documentary that I've seen, because I watched it as an advertising undergrad and it unnerved me enough to move away from the field.
For example, it wasn't socially acceptable for women to smoke until the 20's, when the American Tobacco Company paid a group of suffragettes to prominently light up cigarettes whilst on public display during the Easter Day Parade. They positioned smoking as a display of independence for women, piggybacking the feminist movement and calling cigarettes "Torches of Freedom". There are several examples like this in the documentary, along with interviews from their creators.
It's shocking how easily public opinion can be swayed, and the techniques are far more powerful now through the Internet and social media. If I could ask every human to watch a documentary, it would be this one followed by Hypernormalisation.
You can watch most of Curtis' work for free at https://thoughtmaybe.com/by/adam-curtis/