I'd prefer something easy to use with quick onramp like RobinHood. I had tried to register with IB UK, their registration process was super complex with many pages of information needed and in the middle of me filling the registration form their server went down and I lost whatever I have filled in already. I settled down for buying stocks via my bank account which has some archaic broker, it costs 11 pounds per transaction so it incentivises me to only do few bigger trades and to hold for a long time I guess.
I've looked at a lot of brokers and the choice is overwhelming. Interactive Brokers UK didn't stand out, except for using branding that gives deceiving impressions on who it's regulated by. A more common example is falsely posturing to be regulated by Swiss. I'm not sure why present yourself as a UK brokerage, when in fact you're US regulated.
Anyway, why do you hold IB to be best consumer-oriented broker available anywhere?
Edit: Actually I was looking at forex brokers, stocks is probably different in that a lot of people want access to the US market.
IB is the largest retail broker with access to most global exchanges. I'm not sure there are any competitors in the same league so it's hard to compare.
