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"I sold cars to unlicensed drivers."

This concisely describes a mistake that a lot of IT consultants have made (myself included), when the product they've installed/built/configured/whatever works perfectly well, but accomplishes (next to) nothing, because the customer doesn't know how to use it.

Pretty much all of the examples the author cites of failing his clients sound familiar (although fortunately, I have avoided most of them).




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