Nothing will happen. You know that Google does second price auctions on AdWords,... | Hacker News

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JAlexoid on Sept 14, 2018 | parent | context | favorite | on: EU approves internet copyright law, including ‘lin...

Nothing will happen. You know that Google does second price auctions on AdWords, right? Google literally doesn't control the price of ads

Even if you pay Google €0.01 per click, you still can get an impression under certain conditions.

caf on Sept 15, 2018 [–]

It's not about controlling the price, the effect works at least as well in auction conditions.

If the European ad-buyers are funnelled into a subset of ad auctions, the average prices in those auctions should be higher.

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