I read a similar post from Peter Levine earlie this week too. And in this of videos, I think it is a bit more inbound focused.
However, I will say. The moment you start hiring sales reps and marketing reps, here is what starts to happen:
1) Any leads generated from Youtube or inbound email inquiries or etc are treated as "golden leads" and are typically given to the most politically connected reps
2) These inbound leads happen so infrequently that reps often just sit around waiting with "nothing to do"
3) So then marketing starts thinking about outbound massive email blasts to send out
4) and sales reps start thinking about outbound cold calling campaigns to "follow up on the email we sent you"
5) anddd now you've got 500k of payroll per year engaged in the least productive, most intrustive form of prospecting in the world
6) when you should probably just focus that on making your product and youtube presence so wicked that people bang down your door to buy
I was watching/listening to it from the perspective that the company is generating inbound leads from a marketing team/channel.