Consider that in mind. I can do sales ok, mostly by faking it, but I will never be as good as extroverts who love that interaction. Its just a brain drain to me many times.
Delegate when possible, SOPs, etc.
Going to conventions and doing face to face talks is easier than straight cold calling. People are less likely to outright reject you in front of your face
I deal with telespammers all the time. The amount of bullshit I hear everyday is amazing. We use a fake alias at work to filter out potential B2B spam as a honeypot, and dump that honeypot data in data broker centers. If it was important I would go looking for their services.
The amount of people I hear saying "oh I just spoke with fake_alias yesterday" is a lot. Sometimes people would physically show up saying they had a meeting arranged with "fake_alias". 95% on calls for "fake_alias"has been a waste of time, but 5% there are some nice useful calls and some clients that used data aggregation to find us. I always just ask what their company does, who they are, etc. If they dont answer 100% waste of time.
Then google business phonecall spam, asking for verification. I updated googlebusiness listings myself, and I still get these calls.
You need to understand how big and small businesses operate, and what your target market is. The approach to B2B sales is very different here.
The cold calls that really worked out did their homework and "pretended to be a customer". E.g. hey im a client looking for xyz goods and services do you have this? Oh you dont? My company sells them.
Underhanded though but I like the creativity.
Most cold calls are done in several stages though. Do hot/cold reads (kind of like a gypsy/psychic) through the receptionist. Youll get alot of information about who makes decisions , what things company is struggling with etc. Receptionists see everything. Press 0 on most telephone systems to reach them. Ask if they are okay with you asking a few questions abot their comlany and how they feel etc. This is for B2B situations where there's only X number of clients out there.
Knowledge is power when it comes to doing B2B cold calls. Know the companies weaknesses and play on that
Cooperate or delegate. It needs to be done, and done well, but not necessarily by you. However, this means that you'll need to take in their opinions about the product above your own, since their opinion will be informed by interaction with real customers and yours won't.
“Resistance is Useless - the art of business persuasion” by Geoff Burch from England is a great and approachable introduction on how to start doing sales
