"If those things are valued, the academics will have already be doing them. Like in your lab, for instance."
We're trying to. Doesn't mean I wouldn't like to hire someone whose better at it. Just like we do a lot of mathematical analysis, but I was still excited about hiring an applied mathematician.
And when I said I knew people with fruitful careers, that implies I know academics already doing them.
That's great to hear. I do think those values are spreading, but they are definitely not universal yet.
If a prospective student wants to be sure that sort of contribution will be appreciated, they should seek out groups who have expressed interest in those skills.