Good point, but if I were starting something that depended on recurring revenue, I wouldn't really begrudge $100/month to one of the most critical parts of the whole solution.

Compare it to the $65/month I pay for a single Verizon Mifi data card, and it doesn't seem bad at all.

Maybe you can't really look at per-user costs when you only have a handful of users. Everything looks badly distorted as you head up asymptotically from zero users.

Yes, I think you're right about not looking at per-user costs while you're in the very-few-user stage. And if one doesn't grow to the point that these services are worthwhile at $100/month, then it's probably the case that one didn't get to a sustainable place, anyways. The $40/month offer that they added for existing customers is also a more accessible price point for those bootstrappers just getting started.