The book, and your article, basically skip over a key fact. That is, the real definition of loneliness, in my opinion, is being accepted by your peers, and seeking self validated, and the lack of these two things on a daily or regular basis is "bad". But the next question is, what is the value of seeking validation, peer acceptance, "go along to get along", etc? If you value this a lot in life, and you are alone, you are going to be sad because there will be nobody there to fill this void aka "loneliness". How to deal with this negative trait? Just no longer value this idea, because it can't be a positive aspect until you realize it is a completely made up subjective ideology and throw it out the window. Instead, seek validation in yourself and do what you want to do in life, what you think is right, what your goals should be, how you reach them positively, and what hurdles and steps you need to get there. You'll find out you won't be lonely at all, because other people will see your virtue and self leadership and then come bother to seeking their own validation. Unfortunately you could end up in a situation where people won't leave you alone trying to figure out your "secret", which I found is kind of a paradox. I actually think this whole seeking validation from other peer groups is completely toxic and leads to a sociopathic power structure (the whole "SJW" movement is an extreme version of this), but that's a different subject.

Also it sounds like you have some negative thinking going on here, I would read Learned Optimism (the above has nothing to do this this book), Feeling Good, and other CBT books. The last part about Rituals is also alarming for another reason I won't go into this board, but basically when you are negative or toxic it creates a void where, so to speak, evil can take over. Trying to escape evil with "rituals" (whatever that is, worshiping the devil? doing degenerative things like drugs and alcohol?) is toxic behavior that's just going to make things worse.