> The greatest marketing trick the NYT has ever pulled off is presenting themselves as the last bastion of objectivity in the trump era.
Considering most of the nation doesn't trust the NYT, not sure it was much of a trick. People trust foxnews more than the NYT. Think about that.
The real trick that the NYT ( along with CNN, MSNBC, etc ) pulled was forcing google, youtube, facebook and much of social media to give it an unfair privileged position to increase network traffic. They got a short term boost but it wasn't as significant as they'd hoped and it certainly won't last. Already, the subscriber growth has declined along with overall traffic.
Keep in mind that if we get a recession, the first thing the new subs will cut is the NYT subscription. I'm speaking from experience here. Also, as people get older and have more experience reading the NYT, their mistrust of NYT increases. Not a good sign for a trust based product.
And their activities ( hirings, stories and agenda pushing ) isn't helping.
Considering most of the nation doesn't trust the NYT, not sure it was much of a trick. People trust foxnews more than the NYT. Think about that.
The real trick that the NYT ( along with CNN, MSNBC, etc ) pulled was forcing google, youtube, facebook and much of social media to give it an unfair privileged position to increase network traffic. They got a short term boost but it wasn't as significant as they'd hoped and it certainly won't last. Already, the subscriber growth has declined along with overall traffic.
Keep in mind that if we get a recession, the first thing the new subs will cut is the NYT subscription. I'm speaking from experience here. Also, as people get older and have more experience reading the NYT, their mistrust of NYT increases. Not a good sign for a trust based product.
And their activities ( hirings, stories and agenda pushing ) isn't helping.