The thing is, you really can't buy from anyone but Amazon directly anymore. The marketplace is flooded by chinese off brands that break the moment you touch them. At least that's the situation here in Europe.
Don't know which European country and which product category you're thinking of, but e.g. for tech that's not true. There are plenty of reputable tech online stores in Germany (e.g. Mindfactory, Alternate, Reichelt, Cyberport, Arlt in no particular order). I expect all of these to be able to ship to at least all of the continental EU.
What I meant with "can only buy from Amazon directly" is that I don't use Amazon's marketplace features. Of course, OUTSIDE of Amazon there is competition especially in the electronics category. I actually usually order my electronics at Alternate, if their prices aren't way above market which sometimes seems to happen with them.
Is there a way to actually do that for most stuff? I actually want to buy some real Apple EarPods and the first 30 results seem to say supplied by some random outlet for about 25% the regular price. Dunno if there's a only show direct from Amazon button somewhere?
Of course there isn't, they would lose a lot of sales that way. For the Apple EarPods, they've been out of stock for months now, since everyone wants to get their hands on them and Apple seems to be not be up for the demand, dunno why.
