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You have to look at the alternatives :

- you can post a review

- you can talk about your disfunctional item to the next person in the room

- you can stay silent

Staying silent is often a mental burden, because you invested time and energy to buy something that doesn't work, and you feel betrayed. You can keep silent only a finite quantity of such "betrayals", before it adds up and starts affecting your mood and social interactions.

Talking about it to the next person in the room is a quick way of getting rid of that mental burden, at the cost of your social interaction with that person. Most people don't want to listen to other's problems/failures, especially if it regards an item they will never use.

Or you can leave a review. That way, you can get rid of the mental burden, and the review targets the most pertinent people : the seller and the future buyers (which include yourself maybe). At best, the business will iterate on a new product, taking into account some of the reviews.

Edit : just writing that comment to convince myself here ;-)




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