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The fakes are a relatively new phenomena. A book like say 1984 has thousands of reviews over twenty years that are legit. They don’t break down fakes by year or tell you that 1% of new reviews are fake.

Also you have grey fakes with solicited reviews. I have a few vendors who offer significant discounts in exchange for reviews.




Fakes are at least three years old. At least, that's when the great I Was Given This Product For Free Or At A Discount plague started.

Plus these Chinese companies just rebrand and post new product listings free of the bad reviews, leaving the old ones to die.


Agreed -- but keep in mind that Amazon is old -- over 20 years old. There are billions of reviews.




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