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As a company they provide value to their customers, who are advertisers, by delivering them prequalified leads.



So they help people part with their money. Then, if I was an advertiser, I'd put my money elsewhere:

> For example, while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches), Facebook's users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).

https://en.m.wikipedia.org/wiki/Facebook


So? Advertisers pay per click or even sale, so they don't care the least how many people "saw" their ad before that. Some agencies even sell this as a "branding" side effect.




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