Sell reviews, more than likely. A review left by a seasoned account with an established and long purchase history appears far more legitimate than from an obvious shill account, and is correspondingly more valuable.
The same sort of incentive can be found in a lot of places. There's a pretty niche but healthy market for aged companies, for example. So rather than winding down and dissolving your entity, you can make a few bucks by selling it. And rather than making a new company, you would just buy one of those dormant entities. With multiple incentives, one of the primary being that the established entity will have an aged enough paper trail to pass a lot of fraud checks and credit opportunities that a new entity couldn't.
The same sort of incentive can be found in a lot of places. There's a pretty niche but healthy market for aged companies, for example. So rather than winding down and dissolving your entity, you can make a few bucks by selling it. And rather than making a new company, you would just buy one of those dormant entities. With multiple incentives, one of the primary being that the established entity will have an aged enough paper trail to pass a lot of fraud checks and credit opportunities that a new entity couldn't.