What is Best Buy anymore? I recently bought a refrigerator there and it was a really bizarre experience. It seemed more like a small mall than a big box store. The appliances were in a section called "Appliances by Pacific Sales", where Pacific Sales is a chain of stores in LA. We actually bought our oven at Pacific Sales years earlier. Then they had the "Apple Store at Best Buy," next to the "Verizon Store at Best Buy." I couldn't really tell whether Best Buy was directly selling anything or not. It just seemed to be a collection of stores within the Best Buy store. It was like a small mall, but only with electronics and appliances. So odd.
Not sure what you're expecting. Did people forget what an electronics retailer is?
A retailer such as BestBuy never sold their own "BestBuy" branded electronics. Retailers have always been the middle-man between the electronics manufacturer and the consume, so that the electronics company doesn't need to rent or build their own stores. It's cheaper for BestBuy to not hire their own bestbuy salespeople. Instead Verizon and Apple hire their own knowledgeable staff and put them at Best Buy.
This is more common than you might expect. Another example: The electronics and games section at Target is staffed and run by a company called Marketsource.
