There's a lot of stuff missing on the Apple TV that will be in the Google TV. There's a reason Logitech's box will be twice that. Its also fairly clear that one of Apple's main reason for the Apple TV is for users to buy content through iTunes for their TV so its not that clear if they are really making much on the apple tv itself or looking to make that up in content purchases.
EDIT: I should note however that thats not necessarily a good thing for Google. Both AppleTV and Roku feel that the happy zone for an over the top box is around $100. I kind of agree with this, since over $200 you start getting very close to the price of a PS3 or Xbox 360...
EDIT: I should note however that thats not necessarily a good thing for Google. Both AppleTV and Roku feel that the happy zone for an over the top box is around $100. I kind of agree with this, since over $200 you start getting very close to the price of a PS3 or Xbox 360...