GOFAI was around for a lot longer than 10 years - it arguably started at the Dartmouth workshop and was still going strong in the '90s - so at least 40 years.
That wasn't my experience - few people were really doing AGI (though some were, even up to the early 90s) but most effort in any area that was explicitly identified as AI was generally in applications (e.g. fault diagnosis and qualitative modelling - the areas I worked in).