If they see any others as existential threats, yes, all of them. Facebook’s current valuation is $599 billion. Instagram was roughly $1 billion at the time it was acquired.
Facebook could acquire 100 more Instagrams and have every single one of them fail - or even shut them down - without all that much dilution.
(Cisco and EMC from 1990-2010 are successful examples of this strategy. See DataDomain, Isilon, Cerent, and arguably Crescendo for example acquisitions.)
Facebook could acquire 100 more Instagrams and have every single one of them fail - or even shut them down - without all that much dilution.
(Cisco and EMC from 1990-2010 are successful examples of this strategy. See DataDomain, Isilon, Cerent, and arguably Crescendo for example acquisitions.)