This is great for developers, but pointless for users. It doesn't change the user behavior, and the research shows people are using VA at home and nowhere else...a place better suited to Google Home and Echo.
There've been a lot of attempts by Apple to create richer hooks into apps like search integration, but they don't do much for engagement. There's some good ideas out there, along with anecdotal successes, but the interaction model isn't great and better app integration won't fix that.
I use Siri on my phone all the time. Do you have a link to that research? I haven’t heard that before.
Given that iOS will be prompting people with possible Shortcuts based on what they do frequently I can easily see people starting to adopt this.
I don’t think you have to use Siri to trigger these, it’s just an obvious easy/fast way. Users could still use the shortcut app or widget to do it.
As I’ve been watching some of the Apple community on Twitter since this started to go into beta they’ve already produced some fun/surprising stuff. This seems like it’s going to be a BIG deal.
With more laws being passed about using your phone while driving and seeing that most cars have Bluetooth integration, it should become more popular. I use Siri all of the time while driving.
Good news for HomePod and CarPlay users, and I suspect that the ability to have a short phrase, trigger a sequence of complex actions will make Siriuse out and about more common.
There've been a lot of attempts by Apple to create richer hooks into apps like search integration, but they don't do much for engagement. There's some good ideas out there, along with anecdotal successes, but the interaction model isn't great and better app integration won't fix that.