I don't know what it is about tomato juice and airlines. The only place I _ever_ see anyone drinking straight-up tomato juice is on flights!

It is quite well documented (I think at least a couple of studies have been made) that tomato juice is one of the few things that actually taste better on airplanes. The low pressure and high noise level affects how we perceive flavors.

https://www.dw.com/en/lufthansa-investigates-the-science-of-...

https://www.travelandleisure.com/travel-tips/airlines-airpor...

I would never buy tomato juice at home, but I drink a lot of it on planes. If you have never tried it on a plane maybe you should!

It tastes great! And having a savory drink seems somehow more satisfying on a flight.

Bonus, if you like bloody mary mixer. That, on ice is wonderfully complex, and contrasts nicely with the bland airplane atmosphere.