I didn't downvote you. But maybe other people have because of the huge difference between leaving a union of states and peoples (which has a lot of impact, e.g. freedom of movement and trade) and clicking on a banner which is slightly annoying at most.
As best i can tell, you can draw clear EU sentiments based on age and education. Younger and better educated are largely pro-EU as they are in a position to seek employment within the euro-sphere virtually at will (and may had friends all over thanks to various EU education programs).
Others have watched local industry either moving their activities abroad, or simply running a skeleton crew between contracts. And when a contract hits, most of the people working there may not even speak a language the locals understand.
Yes that may sound like racism, and the extremists can score some cheap points on it, but for the most part the issue is one of livelihood.
Where as previous generations could count on their industrial or service job to carry them through setting up a home and starting a family, now they can't. And they see the EU as the reason why by eroding their access to jobs.
