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The "white monopoly capital" was not incited by McKinsey, though.

What happened was that the Gupta brothers and the president received a lot of negative media attention for a series of very serious corruption allegations, so they hired UK-based PR firm Bell Pottinger.

Bell Pottinger spun a story that they were victims of rich white people who spread these stories because their wealth was being threatened. They also hired mobs for protests and ran twitter campaigns.

This did agitate some racial tensions, but fortunately they weren't successful thanks to the dedication of investigative journalists and some heroic whistle blowers.

Here are two relevant links: * https://www.dailymaverick.co.za/article/2017-06-06-scorpio-a... * https://www.dailymaverick.co.za/article/2017-07-10-analysis-...




Yes - to add, McKinsey does not do corporate communications.

I know some McKinsey types and they are the last people on earth to really grasp populism, field marketing, branding, perception etc..

You don't hire McKinsey to do 'online twitter / Instagram' campaigns.




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