The embedding code is the one below but doesn't seem to work when used with a different ASIN (tried some random books that had a kindle edition)

<div id='kindleReaderDiv'> </div> <script type='text/javascript' src='http://kindleweb.s3.amazonaws.com/app/KindleReader-min.js...; <script>KindleReader.LoadSample({containerID: 'kindleReaderDiv', asin: 'B003X28734', width: '915', height: '496'});</script>

Edit: Now that i think about it, how to post this kind of snippet on HN in a more clean way?