> People don't want to pay $100 a month for cable TV either, but they did it anyway (for decades)...
In the absence of alternatives, it seemed like what entertainment cost. The alternatives for free or cheap are enough that many, many, many people are opting out.
> ...and continue to do so.
Evidence[0] suggests otherwise.
Leaving evidence aside, I think that each service will likely have something to attract some number of subscribers, yes. Amazon is doing LotR, Disney wants a piece, CBS has Star Trek, etc. I don't think it follows that a large number of people are going to subscribe to more than one or two on an ongoing basis. People subscribe to CBS All-Access for one month, perhaps a trial month, and binge all of ST:D, then cancel. They already have a subscription to Amazon Prime for non-TV reasons. Maybe they share subscriptions with friends, or maybe they turn to piracy, or maybe they just shrug and go back to watching Netflix and YouTube, which is enough. Most people never had all the available channels, including premium channels, anyway. Going without a show or two isn't a problem for most people when the marginal cost is so high.
In the absence of alternatives, it seemed like what entertainment cost. The alternatives for free or cheap are enough that many, many, many people are opting out.
> ...and continue to do so.
Evidence[0] suggests otherwise.
Leaving evidence aside, I think that each service will likely have something to attract some number of subscribers, yes. Amazon is doing LotR, Disney wants a piece, CBS has Star Trek, etc. I don't think it follows that a large number of people are going to subscribe to more than one or two on an ongoing basis. People subscribe to CBS All-Access for one month, perhaps a trial month, and binge all of ST:D, then cancel. They already have a subscription to Amazon Prime for non-TV reasons. Maybe they share subscriptions with friends, or maybe they turn to piracy, or maybe they just shrug and go back to watching Netflix and YouTube, which is enough. Most people never had all the available channels, including premium channels, anyway. Going without a show or two isn't a problem for most people when the marginal cost is so high.
[0] https://variety.com/2018/biz/news/cord-cutting-2017-high-cos...